NQDC Plans, Which Can Improve Retention, Are Underutilized by Participants

According to NFP, the vast majority of employers feel competing for talent is more expensive than ever, and businesses are turning to creative offers to keep executives satisfied without breaking the bank. 


A key factor in retaining top executive talent is offering a nonqualified deferred compensation plan, according to 92% of employers who participated in NFP’s recent Executive Benefits Trend Study. 

However, NFP, a benefits consultant, wealth manager and retirement plan adviser, found that while NQDCPs are appealing to companies of all sizes, they appear to be underutilized, with eligibility rates outpacing population and few companies planning to make near-term changes. 

Want the latest retirement plan adviser news and insights? Sign up for PLANADVISER newsletters.

An NQDC essentially allows an employee to earn wages, bonuses or other compensation in one year but receive the earnings—and defer income tax on them—in a later year. With any type of deferral, the plan sponsor can design the plan to specify whether the participants’ money is available to them before retirement or at separation of service. 

Out of the 98 executive benefits employers who partner with NFP for executive compensation packages, only 32% said participation in their NQDCP had increased since 2020, and 75% said they do not plan to make any changes to their NQDCP. Meanwhile 45% said eligibility has increased since 2020; NFP argued that increased communication can help close the gap between eligibility and participation. 

“Nonqualified deferred compensation is an essential lever in creating executive benefits programs that enhance retention of top talent, but the plans are being underutilized,” said Joe Carpenter, head of executive benefits at NFP, in a press release. “Companies need to tailor their plans to the unique needs of their executives and untangle the complicated plan details for them.  Continuous plan communication and knowledge-sharing also matters as it helps drive how executives perceive the value of the benefit.” 

The majority of employers surveyed (79%) allow participants to defer their base salary, and a little more than half (58%) allow participants to defer annual bonuses. Almost 60% of employers contribute a discretionary and/or percentage of the employee contribution on top of that.  

Carpenter added that there are several untapped benefits that employers can offer to their executives, such as supplemental executive medical insurance and college tuition for children, that can set them apart from others. 

However, 85% of employers said they feel remaining competitive in the executive benefits market is “more expensive than ever,” and many businesses are resorting to creative offers to keep their executives satisfied at a manageable cost.  

According to PLANSPONSOR’s 2023 Defined Contribution Plan Benchmarking Report, which surveyed 2,562 plan sponsors from a variety of industries, 7.9% of plan sponsors reported offering an NQDCP. Plans that had greater than $1 billion in assets were the most likely to have an NQDCP, with 42.9% offering one.  

NFP also found that executive retirement behaviors are evolving in opposite directions, with one-third retiring later and one-quarter retiring sooner. But regardless of when these executives plan to retire, most feel behind in preparation.  

“Businesses have found deferred compensation plans to be highly effective in preparing their executives for retirement, and many offer NQDCPs primarily for this purpose, but they need to go a step further by tailoring plans to the unique needs of executives,” the report stated. 

NFP recommended that plan sponsors revisit their executive benefits early and often, look beyond traditional offerings to come up with more creative benefits that will set them apart and optimize their executive benefits package to counter rising costs in an unsettled economy.  

Goldman Sachs Sells Personal Financial Management Unit to Creative Planning

The transaction is expected to close in the year’s fourth quarter.


The Goldman Sachs Group Inc. announced the sale of its United Capital Financial Partners Inc. division to Creative Planning LLC, the retirement plan advisory and wealth manager. The unit now called Goldman Sachs Personal Financial Management was acquired in 2019 for $750 million. It now has $245 billion in combined assets under management and advisement.

The transaction is anticipated to close in the fourth quarter of 2023. Creative’s wealth management teams will continue to have access to Goldman Sachs Asset Management’s investment solutions and services. In July, Creative Planning reported it has started a multi-billion-dollar strategic custody relationship with Goldman Sachs’ adviser solutions platform. Creative Planning advisers received access to Goldman Sachs Adviser Solutions “institutional grade” custody solutions. The services included GSAS’ middle and back office for alternative investments, electronic lending platform, advanced analytics and other product offerings.

Want the latest retirement plan adviser news and insights? Sign up for PLANADVISER newsletters.

Goldman made the sale of United Financial Partners Inc., CEO David Solomon said at the time, to enhance its private wealth offerings through its Ayco personal finance and workplace division, bringing more scale to wealth management solutions with “access to the intellectual capital and investment capabilities of Goldman Sachs.”

Goldman Sachs has since confirmed it is looking to pivot, moving away from direct investment and management of smaller personal financial management to focus on ultra-high-net-worth clients, as well as providing third-party services to the consolidating RIA space.

“This transaction is progress toward executing the goals and targets we outlined at our Investor Day in February,” Marc Nachmann, Goldman Sachs’ global head of asset and wealth management, said in a statement. “It is margin accretive to Asset & Wealth Management and allows us to focus on the execution of our premier ultra-high-net-worth wealth management and workplace growth strategy and to serve HNW investors through RIA and other wealth management clients, such as Creative Planning.”

“Building on our existing custody relationship with Goldman Sachs Advisor Solutions, an expanded partnership with Goldman Sachs is a natural, strategic fit,” Peter Mallouk, Creative Planning’s president and CEO, said in a statement. “We welcome the talented advisers from PFM as we remain committed to being the leading advisor in the independent space. Together, we will offer high-net-worth investors comprehensive planning and a broad set of solutions related to wealth and investment management.”

During an investor day earlier this year, Goldman Sachs outlined its intentions to further expand its proprietary wealth avenues, including Private Wealth Management, workplace services (Ayco), related private banking and lending operations and Marcus Savings.

Goldman Sachs & Co. LLC serves as the financial adviser, while Weil, Gotshal & Manges LLP provides legal counsel to Goldman Sachs.

«