NFP, CEFEX in Strategic Relationship

Through this alliance—the first of its kind between CEFEX and an independent broker/dealer—NFP will provide advisers with access to resources and tools to support the process of becoming a CEFEX-certified investment fiduciary. National Financial Partners, a provider of benefits, insurance and wealth management services, said it recognizes the value proposition of advisers that choose to act as fiduciaries.

CEFEX is an independent organization that assesses the trustworthiness of investment fiduciaries. Its certification is a demonstration of adherence to all fiduciary practices as defined by an independent accreditation process.

Calling the establishment of trust with clients paramount, Edward O’Malley, president of NFP’s corporate client group, said that CEFEX certification signifies an adviser’s commitment to providing objective financial advice held to a high professional standard. “As more advisers become certified as fiduciaries, we believe our corporate clients will benefit from access to the enhanced services that accredited financial advisers on the NFP platform will now be able to provide,” O’Malley said.