The partnership integrates financial adviser’s social media activity through linkedFA into LiveOffice AdvisorMail, a cloud-based archiving and compliance system for the financial services industry. Compliance departments will be able to pre-review social media content in this integrated system.
Furthermore, the system captures all communication through the existing workflow of AdvisorMail, as required by the Financial Industry Regulatory Authority (FINRA).
“In particular, independent broker/dealers and registered investment advisers are struggling with the unique challenges of harnessing social media as a business tool, while at the same time meeting FINRA’s new guidelines,” said LiveOffice’s COO Matt Smith, in a news release. “This strategic alliance provides the first truly holistic approach to social media compliance by balancing financial professionals’ communications needs with regulatory guidelines, while adhering to existing compliance workflows and processes.”
linkedFA, which launched earlier this year, said it is the first social networking site compliant with the Financial Industry Regulatory Authority (FINRA) (see “Social Networking Site for Advisers Says It’s FINRA-Compliant” and “Advisers Meet Compliance’s Hurdles to Using Social Media”). The site also recently announced a partnership with NASDAQ to add resources on its site (see “linkedFA Teams Up with NASDAQ to Add Adviser Resources”).