Products January 24, 2018
Finworx Launches Finworx360 to Help Advisers Assess Clients’ Risk Tolerance.
The software includes a Behavioral Risk Survey that advisers can give to retirement plan participants.
Reported by Lee Barney
Software developer Finworx has launched Finworx360, a program to help retirement plan advisers assess clients’ risk tolerance.
The program includes a Behavioral Risk Survey that advisers can give to participants, as well as communication tips for various types of investors. Once a participant completes the survey, the software generates a report for advisers with details on the participant’s risk biases, risk tolerance, investor persona and tips for how the adviser can communicate with the participant. The program also uses behavioral finance, investor biases, risk preferences and persona segmentation.
“For over a year, our team has been polishing the Behavioral Risk Survey and investor persona approach to understand the growing trends in behavioral finance and to gain more comprehensive insights,” says Finworx CEO Jeremy Floyd.
Additional information about the software can be found at finworx.com.
The program includes a Behavioral Risk Survey that advisers can give to participants, as well as communication tips for various types of investors. Once a participant completes the survey, the software generates a report for advisers with details on the participant’s risk biases, risk tolerance, investor persona and tips for how the adviser can communicate with the participant. The program also uses behavioral finance, investor biases, risk preferences and persona segmentation.
“For over a year, our team has been polishing the Behavioral Risk Survey and investor persona approach to understand the growing trends in behavioral finance and to gain more comprehensive insights,” says Finworx CEO Jeremy Floyd.
Additional information about the software can be found at finworx.com.
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