Lessons From One Adviser’s Small-Plan Experience

Small plans—usually the most underserved in the market—have a tremendous need for the expertise of experienced retirement plan advisers.

Art by Katherine Streeter


Among many in the retirement industry and Congress, interest has lately increased in expanding the use of retirement plans to small businesses, as evidenced by recently proposed legislation that would lower costs and remove bureaucratic red tape. But one adviser believes small plans are a different beast, and that they should not be viewed as a one-size-fits-all affair.

Brent Sheppard, partner and financial adviser at Cadence Financial Management, says there are some small businesses that do the bare minimum to make their 401(k) plans “palatable enough to hire.” But there are also those who want to live up to the example set by larger plans and help deliver better retirement outcomes for their employees.

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Even if some small businesses have a plan solely to say they have one, Sheppard says, it is still important for advisers to assist in helping those plans close their coverage gap. “If you can get the employees making contributions into the plan, that’s great,” he says.

Sheppard says his firm serves plans in the small- to mid-market sector—those with less than $100 million. One reason for staying in that market is because there are not enough specialist advisers that know it very well.

“We feel we can make a really big improvement on smaller plans,” Sheppard says. “There is definitely a lot more for us to look at and try to compete against in the smaller market than in the larger market, although we have the capabilities to compete with anybody out there. Sometimes you are spinning your wheels a lot longer in the large market than in the smaller market.”

Working with small plans does come with its challenges, as many small businesses lack an understanding of their responsibilities, Sheppard says. Most of the time, smaller plans have a single HR generalist working as the plan sponsor, and with so few people on the team working on a plan, retirement may not be at the top of their list.

“Many times, the members of the committee or whoever is responsible for the plan just doesn’t really understand what they need to do to operate a retirement plan efficiently,” Sheppard says. “It’s just a lack of knowledge and education, which we try to take them through.”

Many small businesses also lack operational resources, meaning they aren’t able to get timely answers when there are issues. This leaves the plan sponsor left trying to figure things out on their own.

“For instance, recently we got an email from a client. The company was hiring a permanent resident in the United States who had citizenship somewhere else,” Sheppard says. “They went to the recordkeeper and asked if they were doing the right thing under the plan, but the recordkeeper took a week to respond to them. They finally reached out to our office to ask, and we were able to provide a response to them that same day.”

Small plans are usually the most underserved in the market, and there is a need for more advisers that are focused on defined contribution plans, Sheppard says. They will need to know how to move the needle on participant outcomes, fee benchmarking and the nuances of different vendors available to help get those retirement plans in good shape.

“Once they are on board, they get a retirement plan started and they get through all the complications of setting it up, understanding plan design and educating the employees,” Sheppard says. “They do develop some expertise, but there is still an ongoing need for somebody to come in and help them, especially the smallest companies.”

Sheppard says these companies deeply appreciate support from the due diligence standpoint, especially on the investment portfolio.

“For the smaller plans, we always act as a 3(38) fiduciary, because it is too complicated for some small companies to meet their responsibilities,” he notes. “We help them with many different issues as time goes by. It could be anything from payroll issues to employee distribution issues. We are there to help them navigate those issues when they pop up.”

How Advisers Can Help Smaller Nonprofits

While serving the nonprofit market is comparable to serving small businesses, the market also comes with its unique set of challenges and opportunities.

Art by Katherine Streeter


Michael Flahaven is a senior vice president for Hub International in the firm’s Midwest financial services practice.

Flahaven joined Hub in 2019 from the Standard, where he focused on middle-market corporate retirement plans. In his current role, Flahaven also manages the region’s retirement services team, coordinating their day-to-day responsibilities and encouraging their professional growth in the institutional consulting space. 

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One area Flahaven has been focused on recently is the nonprofit marketplace, which he sees as an exciting developing corner of the institutional retirement plan consulting space. As he tells PLANADVISER, Hub’s retirement plan services team already has a number of clients in the nonprofit sector, and the company sees this as one of many areas with significant growth potential.

“The first thing to say about the nonprofit marketplace is that it has advanced by leaps and bounds in terms of catching up with the 401(k) space and all the best practices that have been implemented there,” Flahaven says. “For example, we have moved away from the days where every 403(b)-style plan was set up around purely individual annuity contracts with anywhere from 15 to 20 vendors being involved. Having said that, the nonprofit side is still playing catch up in a number of ways, and there is a lot of work that skilled institutional advisers can do to support these plan sponsors.”

Based on Flahaven’s experience, nonprofit employers, like their for-profit counterparts, understand he importance of having solid retirement benefits at a time when it is more difficult than ever to recruit and retain talent. In fact, as Flahaven sees it, there is even more pressure on nonprofits to deliver strong benefits, because their pay levels often lag those of for-profit employers. Anecdotally, Flahaven says, it seems like nonprofit workforces experience higher turnover, perhaps due to less competitive pay and more challenging work conditions that can burn people out.

“When you serve small and even larger nonprofit plan committees, you may notice that there is a lot of turnover in the key management positions,” Flahaven observes. “As you are working on improving plans over time, the turnover can be a bit frustrating. The best way to address this, like with a 401(k) plan, is to install a very solid process that does not depend on a single key manager or leader.”

As Flahaven covered in a recent blog post, ensuring that nonprofit plan sponsors understand their requirements and responsibilities under the Employee Retirement Income Security Act is critical.

“Generally, all employer-sponsored retirement plans, whether they’re nonprofit 403(b)s, for-profit 401(k)s, pensions, deferred compensation plans or profit-sharing plans, are covered under ERISA,” Flahaven points out. “The exceptions are governmental plans and plans offered by religious entities such as churches, synagogues or mosques.”

Flahaven says it is important for advisers serving the latter group of non-ERISA plans to help them see the importance of establishing a prudent and effective plan management process. There may not be the same degree of potential fiduciary liability to address, but participant outcomes are going to be better if the plan is operated in an efficient, transparent and dependable manner.

According to Flahaven, there are a few actions advisers can take to help protect nonprofit organizations as fiduciaries. First is the provision of regular fiduciary training to the named fiduciaries and to any functional fiduciaries, such as the members of the retirement plan committee, should one be in place.

“This will inform these parties of their fiduciary responsibilities, best practices and the consequences and risks of not meeting fiduciary standards,” he says.

Next, seek to ensure that adequate fiduciary liability insurance policies are in place, assuming the plan sponsor is covered by ERISA.

“Fiduciary liability insurance is advisable for individuals who could be found responsible for fiduciary breaches,” Flahaven says. “It can help protect fiduciaries against claims of mismanaging plan assets or bad investment decisions and negligence in handling plan records or selecting plan service providers. The rise in frequency of fiduciary litigation makes coverage critical as a backstop.”

Flahaven says advisers entering this space should be very clear on when and how ERISA applies in the operation of retirement plans by nonprofits. It doesn’t happen often, he says, but it is not unheard of to come across a potential nonprofit client that mistakenly believes its plan is exempt from ERISA. 

“Not every nonprofit needs to follow ERISA guidelines and some may prefer not to,” he observes. “As noted, governmental plans—those sponsored by a state, county or municipality or one of their agencies or schools—are exempt, as are those sponsored by religious organizations. Other nongovernmental 403(b) plans may also be exempt from ERISA, but only if plan participation is voluntary and employer involvement is limited to the bare minimums of plan administration.”

Despite the benefits of following ERISA best practices, Flahaven says, there are also advantages to being a non-ERISA plan. A non-ERISA nonprofit does not have to provide a summary plan description and quarterly and annual investment information to plan participants, for example. Nor do non-ERISA plans need to file a Form 5500 or related schedules.

“Since 403(b) plans are subject to universal availability requirements that mandate all employees are immediately eligible to participate—with a few minor exceptions—the plan does not have to conduct actual deferral percentage testing,” Flahaven adds. “As a result, highly compensated employees can save as much as they want up to the legal limit without concerns for what non-HCEs save. This is also true for ERISA 403(b) plans.”

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