Cetera Financial Group Names New COO

Ballard will be based in Los Angeles and report directly to R. Lawrence Roth, chief executive officer of Cetera Financial Group. He has nearly 30 years of experience across operating and executive roles in financial services.

Ballard will serve as a member of Cetera’s executive leadership team, playing a role in formulating overall strategy and operational plans. He will also focus on “developing and executing operations strategies that leverage Cetera’s scale and resources to provide platforms and tools that effectively support the business growth of the financial advisers affiliated with the network’s member broker/dealer firms.” 

He most recently served as executive vice president and COO of the independent broker/dealer network AIG Advisor Group. Before that, Ballard worked in a number of executive roles at SunAmerica and other AIG business units.

Cetera Financial Group is an investment advice platform provider of RCS Capital Corporation, which comprises four legacy Cetera-branded firms along with First Allied Securities, Investors Capital, J.P. Turner and Company, The Legend Group, Summit Brokerage, VSR Financial Services and Girard Securities.

More information is at www.ceterafinancialgroup.com.