Merrill, Smith Barney Change Broker Compensation

Both Merrill Lynch and Smith Barney have trimmed their payout amounts for lower producers.

Smith Barney is also unveiling a one-time award recognizing long-term adviser loyalty.

The move to trim payouts for lower producers from both firms comes at the same time as much speculation that more advisers will be interested in the independent route (see “Competition for Advisers Heats Up).

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Merrill Lynch upped the payout grid for higher producers and lowered it for lower-end producers, according to published reports and confirmed by a Merrill Lynch spokesperson. The retention package resulting from Merrill’s sale to Bank of America rewarded high producers as well (see “BoA, Merrill Retention Package Rewards Top Producers).

Merrill’s new payout grid—which is now the same across all products—will look like the following:

  • 50% for $5 million in production
  • 48% for $3 to $4.99 million
  • 47% for $2 to $2.99 million
  • 46% for $1.5 to $1.99 million
  • 43% for $1 to $1.49 million
  • 42% for $800,000 to $999,000
  • 41% for $600,000 to $799,000
  • 40% for $400,000 to $599,000
  • 38% for $300,000 to $399,000
  • 37% for $200,000 to $299,000
  • 36% for $0 to $199,000.

Merrill is upping payouts for some advisers; however, brokers who have been at the firm for six years and produce less than $300,000 are being penalized. They now receive a 25% payout for production of $200,000 to $299,000 and 20% for under $200,000.

Additionally, advisers who produce $1.5 million have a “Step Up” grid applied for productivity. Financial advisers at $5 million and above get a 50% payout and 6% in long-term productivity.

As far as a length of service (LOS) bonus, advisers who have been at Merrill Lynch for five or six years and have at least $500,000 in production receive a 1% bonus on production. Advisers with seven to nine years and $750,000 in production receive a 1.25% bonus. Advisers producing $1 million or more with 10 to 14 years at the firm receive 1.5%, and advisers producing $1.75 million or more with 15 years or more at the firm receive a 2% bonus.

Also, Merrill financial advisers will be awarded for bringing in new clients with at least $250,000 in household assets, and the minimum for getting paid for business for households in the U.S. is $100,000.

Merrill Lynch also replaced its Focus on Growth bonus with a Strategic Premium Award, which gives advisers more choice in how to allocate their award (choosing from restricted units with three-year vesting or a selection of funds with eight-year cliff vesting).

Smith Barney

Similar to Merrill, Smith Barney is cutting payouts for some lower-producing advisers.

Smith Barney is keeping its compensation for advisers producing $400,000 or more, and lowering the payout by 2% to 4% for advisers making less than $400,000, depending on length of service.

The 2009 grid breaks down as follows (based on length of service):

  • 54% to 59% for $5 million or more
  • 52% to 57.5% for $3 to $4.9 million
  • 51.5% to 56.5% for $2.5 to $2.9 million
  • 50.5% to 55% for $2 to $2.49 million
  • 50% to 54% for $1.5 to $1.99 million
  • 49% to 52.5% for $1 to $1.49 million
  • 46% to 49% for $750,000 to $999,000
  • 44.5% to 47.5% for $500,000 to $749,000
  • 40.5 to 42% for $400,000 to $499,000.

Advisers below the $400,000 mark start out at a 39% payout, which decreases over time. For example an adviser with the firm for five years doing $300,000 in production will receive a 33% payout.

Smith Barney also changed the household minimum to $75,000 and $25,000 for investment advisory accounts.

The firm is also offering its advisers a one-time award, the SB Partners Award, in the form of a zero interest six-year loan, equivalent to five times the LOS bonus. The award is available to advisers making more than $400,000 in production with an LOS of five years or more.

Smith Barney also recently announced a restructuring of its retirement units (see “Smith Barney Reorganizes Retirement Group“).

“The 2009 Smith Barney Compensation Plan rewards our best Financial Advisors for their productivity and longevity with the industry’s best plan,” said a spokesperson for Smith Barney in a statement. “We will continue to invest in our wealth advisory platform and focus on a superior experience for our clients.”

IBD Managed Account Assets Catching Up to Wirehouses

Three independent broker/dealers (IBDs) control an overwhelming share of managed account assets in the independent channel, according to data from Cerulli Associates.

Those three firms are: Ameriprise Financial (about 27% of independent assets), LPL Financial (26%), and Raymond James (about 18%). Other firms that hold smaller slivers of managed account assets include: Commonwealth Financial Network, ING Advisors Network, Northwestern Mutual, Securities America Advisors, 1st Global, Signator Financial Services, and Cadaret Grant.

The Cerulli Edge—Managed Account Edition notes that the independent broker/dealer (IBD) channel has been experiencing considerable growth in managed account assets in the last 10 years. Collectively, IBD and insurance brokerage firms account for approximately 15% of the total fee-based managed account industry (an increase of 93% since 1998). The IBD channel is second only to the wirehouse channel, which has actually lost 12% marketshare in the last 10 years. The third-party vendor (TPV) channel, which attributes the bulk of its assets to IBDs, accounts for another 10% of managed account assets, bringing the total IBD-controlled managed account marketshare to approximately 25%, according to Cerulli.

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And, as many industry experts have predicted, the current financial crisis could serve as an impetus for more advisers to move from wirehouses to independent channel (see “Advisers Like Independence—Just Not Too Much“). The speculation of a move of advisers from the wirehouse channel to the IBD channel was “compounded by the recent turmoil in the financial system and the sale of two of the top three largest sponsors of managed account programs, Merrill Lynch and Wachovia,” Cerulli says.

Cerulli data show that more than half of IBD managed account assets are held through mutual fund advisory programs. Rep-as-portfolio-manager programs comprise about 12% of managed account assets. Separate accounts are continuing to lose ground—particularly open separate account consulting, which held 12% in 2000 and now has less than 1%. Unified managed accounts might be on the rise since they started a few years ago, but they still hold less than 1% of managed account assets in the IBD channel (see “UMA Success Relies on Advisers“).

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