Expect to see flash sales, buy-one-get-one free offers and
free shipping, at specific times throughout the season. About a third of
retailers (30%) said they will begin promotions before October 1, and more
than 40% said they will wait until early November.
Most retailers (60%) forecast growth in excess of 10% for the
upcoming online holiday season revenue, according to the 2013 Holiday
Predictions Survey by Baynote, a San Jose, California-based provider of
personalized customer experience solutions.
Retailers expect some bump in sales, with 38% of
respondents projecting an increase of 11% to 20% over sales in 2012. The season
will start slowly, retailers feel, and gain momentum in the last two
months.
As the season ticks along, online will continue to steal
market share from brick-and-mortar retailers, and more than half of respondents
(53%) expect mobile transactions to account for a significant part of holiday
revenue.
About a third of retailers (38%) believe mobile will drive
renewed in-store interest that will lead to increased revenue. Heading into the
holiday season, the momentum of mobile shopping is in stark contrast to the use
of social media, which most retailers (84%) see as having little or no impact
on sales.
Because of the expected move toward mobile, nearly all
retailers are investing in enhanced home, category and landing pages on their
sites, while 77% plan to invest in enhanced site search capabilities. Eighty-one
percent of retailers have dedicated resources to upgrade e-commerce platforms in
anticipation of the season.
Baynote’s study surveyed 77 U.S. retailers with
annual revenues of less than $20 million to more than $5 billion.
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Never has the industry seen such potential for change, Marcia
Wagner, president of The Wagner Law Group, told attendees at the PLANADVISER
National Conference in Orlando, Florida.
Alterations both small and large for numerous reforms to the
retirement system—both public and private sector—are in play. “What type of
pension system this country can afford, and what kind it needs” are at issue,
Wagner said, with deficit reduction a catalyst for debate.
The tax-qualified system is expensive because of the length
of time of deferrals, which occur over 10-plus years and are thus considered
permanent. According to Wagner, estimates of annual cost range from $70 billion
to $360 billion over five years in the view of the Office of Management and
Budget, which, she said, “even by D.C. standards is real money.”
Wagner detailed a number of the proposals put forward to
reform the retirement system, with some of their pros and cons.
In April, President Obama’s proposed budget floated setting
a maximum lifetime amount that could be accrued in aggregated lifetime
contributions, including individual retirement accounts (IRAs). Wagner called
this a recordkeeping nightmare, expensive and difficult to manage. (See “Budget
Proposals for Savings a Deterrent—or
Not?”)
Pension envy, Wagner said, is a funny sounding joke, but a
real problem. It occurs when two people, one in a defined benefit (DB) plan and
the other in a defined contribution (DC) plan with similar demographics, wind
up with very different retirement outcomes. “This is a real problem,” Wagner
noted, not so much for state pension systems in general but for the private
sector not having a DB plan. One easy solution: Let the private sector buy into
public sector DB plans, which can leverage external efficiencies and give a
guaranteed rate of return. States are starting to work with this, notably Massachusetts,
which has an enactment of DC multi-employer plan for nonprofits. At least other
11 states are reportedly considering plans for private sector employees.
Evolutionary
Proposals
Wagner noted that the Brookings Institution favors keeping the
current pension system but eliminating the tax deduction – a potential savings
of $360 billion and refundable tax credits. The proposal would take away the current skew that favors highly
compensated workers.
Sen. Tom Harkin (D-Iowa) proposed a university retirement
system in 2012. (See “Retirement
Plan Would Be a Win-Win for Working Families, Employers.”) Features include
auto and universal enrollment, privately managed accounts and a regular stream
of income starting at retirement age. Funded by money from the government,
employees and employers, the plan proposes limited employer involvement and no
fiduciary responsibility on the part of employers. Wagner said it is unclear if
Harkin’s plan is meant to supplement or replace the Employee Retirement Income
Security Act (ERISA). By getting rid of the
wage base for Social Security, the plan would have better cost of living
adjustments, she added.
Sen. Orrin Hatch (R-Utah) favors the retirement system as it
is but has forwarded a proposal that would include some form of annuitization,
no discrimination testing, automatic deferrals from 3% to 5% and up to $8,000
participant contributions annually. (See “Bill
Would Overhaul Public Pension System.”)
It is likely that bipartisan politics will continue in the
short term, “but bipartisan support typically emerges on retirement issues,”
Wagner said.
John Bogle, founder of the Vanguard Group, has proposed a
unitary DC system controlled by a federal retirement board. Investments would
be, unsurprisingly, indexed mutual funds with at least some partial annuity.
“When John Bogle talks, people listen,” Wagner said, adding that it seemed
surprising people aren’t discussing his proposal more.
Academic Ideas
Academics suggest improving or changing the retirement
system. For example, Teresa Ghilarducci, chair of economic policy analysis at
The New School’s New School for Social Research, proposes eliminating current
tax breaks; the savings would go to a 5% contribution to all employees. Ghilarducci’s
proposed system mandates contributions and a guaranteed investment return,
making it similar to a DB plan that supplements Social Security. Participants
in existing plans could continue in such plans if they make regular
contributions. Other stipulations include no early withdrawals, and a
mandatory conversion to annuity upon retirement.
People not in employer-sponsored plans would be placed in
guaranteed retirement accounts with mandatory employer and employee
contributions; professional management of pooled investments would reduce fees.
Meir Statman, a professor of finance at the Leavey School of
Business at Santa Clara University, suggests a DC approach with features common
to Australian and British systems: mandatory employer and employee
contributions, and account owner control of investments. The proposed system works
in conjunction with Social Security.
The U.S. stands at a crossroads between the affordable and the
needed, given the aging Baby Boomers’ increasing strain on retirement resources.
Said Wagner, “Our current system is a voluntary system, and people are
incentivized to be in it through the IRS, among other factors.” She believes the
system will narrow in some way but remain a system we recognize. “We have to
decide what type of pension system we want,” Wagner said. “The current one we
have with tweaks? Or something very different?”