Marketing Site Seeks to Connect Advisers to Consumers

FiPath has launched FiPath for Advisors, an online marketing solution to help advisers generate leads.  

FiPath for Advisors was developed by FiPath, creators of a financial education website. The company reports that more than 250 advisers have already enrolled and are using the program to help them learn how to use social-media tools and navigate the regulatory environment to leverage online marketing channels. FiPath for Advisors aims to connect advisers with clients through a variety of connection points, including a member match program that taps into a network of more than 70,000 consumers who are seeking financial guidance through FiPath’s consumer-facing website, FiPath.com.

FiPath for Advisors helps advisers leverage the power of social media to connect with potential clients by providing what it says are industry-best practices for online marketing and client acquisition. The goal is to reduce marketing costs and increase social media savvy.

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Resources for advisers include:

  • Member-match program to connect advisers to potential clients
  • Webinar platform to connect with community members
  • Collaborative forums to tap into others’ expertise
  • Opportunities for content contribution and visibility
  • Best practices related to social media compliance, regulatory, marketing and practice management

New CIO Takes Reins at Allianz

Allianz Life Insurance Company of North America named Carsten Quitter as its new chief investment officer.

Quitter is replacing Axel Zehren, who has taken a new position with Allianz Investment Management at parent company Allianz SE in Munich.  

In this role, Quitter is responsible for investment management, liquidity planning, hedging and trading the insurance assets for Allianz Life, Allianz Fireman’s Fund, Allianz Global Corporate and Specialties (AGCS) and Allianz Mexico.  

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Most recently, Quitter was chief investment manager and head of risk management for Allianz in Switzerland, responsible for assets under management of more than 20 billion Swiss francs. Quitter joined Allianz Switzerland in 2005 as head of asset liability management. Prior to joining Allianz, Quitter spent eight years with Swiss Re in a variety of executive positions including managing director and chief operating officer of new markets. Quitter was also a partner with Zimmermann & Partner, a consulting firm for the re-insurance industry.  

Quitter holds a master’s degree in computer science and mathematics from the University of Dortmund in Germany.  

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