All Eyes On Potential Washington Policy Reforms

Advisers are “keenly aware of their clients’ moods and recognize that there are no ‘one size fits all’ retirement plans in the face of an unpredictable future,” research shows.

A new survey by the American College of Financial Services shows health care and Social Security are among the top concerns of investors; many of them are eyeing Washington warily.

“Coming out of a highly contested election season, it is no surprise that many retirees feel a bit wary about their retirement security,” observes David Littell, retirement income program co-director at The American College of Financial Services. “Over the next few weeks and months, we will get a clearer look at potential policy changes. At this moment, investors are feeling worried about what they cannot foresee.

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One positive finding is that advisers and clients are clearly communicating their concerns to one another. According to the research, advisers are “keenly aware of their clients’ moods and recognize that there are no ‘one size fits all’ retirement plans in the face of an unpredictable future.”

“When advisers were asked if they were more concerned about their clients’ retirement security post-election, more than half (53%) reported that the election results have increased their concerns, while 23% felt the election has had no impact,” the survey data shows. Just about one-quarter (24%) believe the election has improved the outlook for their clients’ retirement security. “Advisers report that clients’ leading concerns are focused on potential post-election changes to health care (27%) and Social Security (22%). “

NEXT: Markets are up, but so are client concerns 

According to the American College of Financial Services polling, more than half of advisers have told their clients to stay the course with their current investment strategies, even amidst the recent market gains. Still, 40% of advisers suggest they are “taking risk off the table for their retired clients by buying income annuities.”

“Half of advisers (50%) said that they were rebalancing their retirement client investment mix to lock in gains or reduce risk,” the survey shows. “A very low percentage of advisers, at 5%, are encouraging their retired clients to invest more heavily in the market.”

Other findings suggest the majority of advisers believe greater market volatility is in store for 2017, while 77% note that any changes to retirement income plans due to increased market volatility will depend on individual client situations. 

“Regardless of what is ahead during this new administration, the bottom line is clear,” Littell concludes. “Advisers need to take this opportunity to sit down, talk with their clients about their current retirement plan and reassure them they are on the right path for retirement.”

The full research report is available at www.TheAmericanCollege.edu

GSM Marketing Reveals Advisor Connect

The new program features original video training sessions and a downloadable companion resource aimed at boosting collaboration with recordkeepers and TPAs. 

GSM Marketing has released Advisor Connect, a video marketing communications program designed to educate and engage financial professionals interested in qualified retirement plans.

According to the firm, the program aims to illuminate market opportunities and encourages dialogue between advice professionals and their independent recordkeeper or third-party administrator (TPA) partners.

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Advisor Connect is built around “short studio-quality videos” and a downloadable companion resource. According to GSM, each video explores a specific retirement planning topic, reveals market opportunities and suggests a conversation with TPA or recordkeeping partners.

The program leverages GSM’s digital marketing platform to deliver monthly emails and track website traffic and video engagement among users’ own clients, while also allowing for custom branding.

GSM Marketing President Alan Gross explains the program goals: “We know that video is a compelling medium to get and keep the attention of busy professionals—if you do it well. That means producing studio-quality work and delivering real, actionable ideas, not just nice-to-know information.”

Advisor Connect is offered as an annual subscription. More information is available here

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