GSM Marketing has released Advisor Connect, a video marketing communications program designed to educate and engage financial professionals interested in qualified retirement plans.
According to the firm, the program aims to illuminate market opportunities and encourages dialogue between advice professionals and their independent recordkeeper or third-party administrator (TPA) partners.
Advisor Connect is built around “short studio-quality videos” and a downloadable companion resource. According to GSM, each video explores a specific retirement planning topic, reveals market opportunities and suggests a conversation with TPA or recordkeeping partners.
The program leverages GSM’s digital marketing platform to deliver monthly emails and track website traffic and video engagement among users’ own clients, while also allowing for custom branding.
GSM Marketing President Alan Gross explains the program goals: “We know that video is a compelling medium to get and keep the attention of busy professionals—if you do it well. That means producing studio-quality work and delivering real, actionable ideas, not just nice-to-know information.”
Advisor Connect is offered as an annual subscription. More information is available here.