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Deals & People December 9, 2025
Vestwell Acquires Accrue 401k, Adding 30,000 Plans
The deal also adds 350,000 savers to Vestwell’s platform.
Reported by Valentina Baez
Vestwell Holdings Inc., a digital savings platform, announced Tuesday its acquisition of Accrue 401k Inc., formerly part of Guideline Inc.
The deal follows Gusto Inc.’s acquisition of Guideline, which took place on November 6. Accrue 401k was spun out to manage Guideline retirement plans excluded from that deal, specifically those using payroll providers other than Gusto.
Vestwell’s acquisition brings nearly 30,000 retirement plans and 350,000 clients onto the platform and expands the company’s access to payroll-connected savings solutions, according to the announcement.
Accrue 401k supports employers using payroll providers such as Quickbooks, Rippling, Paylocity, Deel, Square, OnPay, Check and BambooHR, according to Vestwell’s statement. Its clients will gain access to Vestwell’s suite of workplace savings solutions, including retirement, education, disability, emergency savings and student loan repayment programs.
Steven Wu, CEO of Accrue, said in a statement that, among interested buyers, Vestwell “stood out for its modern platform, deep payroll integrations and commitment to businesses of all sizes.”
Vestwell supports nearly 1.5 million clients across more than 350,000 businesses nationwide, with more than $35 billion in assets as of September 10, according to the company’s website.