Vanare Teams With Redtail to Streamline Account Opening Process

The integration pairs a “fully customizable robo-adviser and account opening platform” with an “industry-leading CRM,” according to the firms. 

Vanare, a wealth management technology platform provider, and Redtail Technology, provider of client relationship management (CRM) solutions for financial services firms, together launched an integration effort that will allow Vanare users to sync client contact information directly from their Redtail CRM.  

The integration is available through Vanare’s NestEgg, described as a white-labeled robo-adviser platform that “digitizes a firm’s investment philosophy,” and Spark, Vanare’s online account opening platform, “which helps advisers jumpstart relationships with a fast, intuitive and straight-through online account opening workflow.”

Rich Cancro, founder and CEO of Vanare, observes that advisers are under increasing pressure to deliver immediate value to new clients. “Since the first key interaction with an investment advisory firm is the client onboarding process, we believe a smooth technology experience when opening and funding new accounts creates a very critical first impression regarding the adviser’s level of service and professionalism,” he explains.

According to the firms, this first phase of the Redtail integration, which is now available, will streamline the data sharing process to ensure all client contact information input during the onboarding process flows directly to the adviser’s Redtail CRM database. The following phases are set to launch in the fall of 2016 and will offer “two-way data sharing functions, allowing advisers to sync client activity and status reports.”

“In order to best serve individuals across all generations and asset levels, clients can open accounts online through their adviser’s digital advice offering, or advisers can digitally onboard clients for their traditional adviser-led investment programs through the Vanare platform,” the firms note. “From the moment the client onboarding process begins, clients, advisers and their support staff will know the real-time status of the account, with straight through processing to the custodian.”

Advisers and financial services firms interested in learning more should contact