United Capital Reveals 'FinLife' Partners Adviser-Support Brand

The new FinLife Partners organization will offer an all-in-one approach to practice management support services for financial advisers. 

United Capital Financial Advisers, a Financial Life Management firm, introduced a new adviser service brand called FinLife Partners, allowing independent advisers access to the firm’s proprietary Financial Life Management systems, including adviser-branded client experience tools, digital workflow technology and personalized on-demand coaching.

Through the new offering, select advisory firms will be able to white label United Capital’s advisory practice support tools and offer them to their advisers and clients, “all under their own brand and ADV.”

According to the firm, at a time when transparency and cost disclosure are increasing and fees are being challenged, the new approach from FinLife Partners “provides advisers with investment portfolios that can translate to cost savings and a guidance offering with potential revenue growth and margin expansion.”

Included in the FinLife Partners offering are a number of Financial Life Management digital client experience tools, including the “Money Mind Analyzer” and the “Honest Conversations” exercise, “both of which can lead to a measurable impact in client retention and referrals.”

“The competitive landscape has changed so much in the past few years for the individual adviser with the rise of new retail competition, incredible advancements in technology and an ever more discerning client base,” warns Joe Duran, founder and CEO of United Capital. “Our system strives to deliver results in both client satisfaction scores and individual office performance, and we know we can help beyond our own ecosystem. That is why we are offering our advice platform to advisers who share our client-centric and forward-leaning view of the world.”

Along with the tools and training, firms accepted to use FinLife Partners will also “transform their offices with award-winning technology. Using the fully integrated, cloud-based digital office solution enables scale and efficiency that helps firms grow profitably and allows staff to focus on high value work.”

The technology that powers FinLife Partners was “built, used and tested over the past decade into a proprietary instance of Salesforce. It integrates the scale of a digital front office with the power and utility of middle-office systems. This means custodian feeds, e-signature, open architecture financial planning software and data aggregation with investment technology platforms.”

Finally, the program also delivers the ability for advisers to use personally branded design and content materials. Collateral includes hosted websites, digital marketing tools and a client guidebook  that “exceeds portfolio reports to provide an informed approach and measurement tool for the clients’ financial life.” These tools are designed to set an adviser apart and make them more relevant in a world of commoditized investing and planning, the firm adds.

For more information, visit www.unitedcp.com.