Sun Life Introduces Benefits Marketing Campaign

The Employee Benefits Group division of Sun Life Financial launched the “YOU” campaign to help employers engage employees during voluntary benefit enrollments.

A Sun Life news release said the campaign’s theme, “It’s time for you to take control of your benefits,” is designed to present product features and benefits to employees in plain language, free of acronyms and insurance jargon.

Sun Life has also ramped up enrollment efforts by expanding its enrollment organization, enhancing online enrollment, personalizing enrollment booklets, and conducting its second annual voluntary enrollment survey (see Employer Funding a Big Influence on Voluntary Benefits Selection). For a copy of the findings, visit

”We’re excited to launch this new campaign for our voluntary employee benefits products. This is a great way to extend our brand by more clearly demonstrating benefit choices and the value of these benefits to employers and employees,” said Ann Powell Hibbard, assistant vice president, U.S. Marketing, in the news release.