Shareholders Service Group Adopts Advicent Tech

The new partnership shows brokerage firms serving RIAs are committing to delivering new fiduciary-minded technologies, especially scalable personalized advice solutions. 

Registered investment advisers (RIAs) receiving brokerage and custodial services from Shareholders Service Group (SSG) will soon gain access to technology from Advicent, including the NaviPlan financial planning software and Narrator Clients portal.

Based in San Diego, SSG provides brokerage and custodial services exclusively for independent registered investment advisers (RIAs), with an advisory network of 1,500 firms across the U.S.

SSG says its advisers will benefit from the scalability of Advicent’s NaviPlan program and the Narrator Clients portal. The new partnership includes free access to both NaviPlan and Narrator Clients “during an extended demonstration period, and then the programming will be made available to all RIAs who conduct business with SSG at a substantial discount.”

The Advicent offering includes the NaviPlan, Figlo and Profiles financial planning software, which power the Narrator Advisor dashboard and Narrator Clients portal; the Advisor Briefcase marketing communications tool; and the Narrator Connect application builder.

The newly announced partnership should come as no surprise to regular readers of PLANADVISER. For years, retirement industry executives and analysts have warned that regulatory pressures and organic market factors are putting a premium on scalable and efficient third-party investment solutions. In addition, “robo-advice” technology providers suggest the Department of Labor (DOL) fiduciary rule paves the way for their approach to succeed.

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