Prudential Retirement Appoints Chief Marketing Officer

Kara Segreto has been named Chief Marketing Officer for Prudential Retirement.

In this role, Segreto will oversee the development and execution of Prudential Retirement’s marketing programs in these areas: defined contribution, defined benefit, stable value, retirement income, retirement plan strategies, pension risk transfer, and non-qualified benefits. She will manage several teams devoted to branding, promotional strategies, participant education programs, and market research.  Segreto will also expand e-commerce strategies for general market outreach for plan sponsors, participants, and intermediaries.  

According to a press release, during her career with Prudential, Segreto held a number of marketing positions specializing in project management, product positioning, program strategy, and communications development. Prior to that, she led Prudential Retirement’s Integrated Marketing & Strategy and was director of Participant Programs.

Segreto earned a BA in English Literature from Haverford College and an MBA from the American Graduate School of International Business.