Pershing Program Helps B/Ds Serve Dually Registered Advisers

Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, launched a new program to help broker/dealers better serve investment professionals and registered investment advisers (RIAs).

According to a press release, the program, RIA Complete, provides introducing broker/dealer firms with “…a broad array of business and practice management solutions to help them develop and enhance their business models to support RIA practices.” Through RIA Complete, Pershing says it works consultatively with its customers to help them identify an appropriate operating model that best supports their business regardless of how they generate income—models that it says range from leveraging a corporate advisory platform to developing an independent RIA practice.

The program also provides introducing broker/dealers with the option to serve RIAs through Pershing’s affiliate, Pershing Advisor Solutions LLC. RIA Complete will be supported by NetX360, Pershing’s next-generation NetExchange technology platform for investment professionals and RIAs. The announcement says that the new offering will provide Pershing’s customers with a “comprehensive solution to manage their firm’s entire commission- and fee-based business, including their advisory and managed accounts, on a single, integrated platform.”

The announcement notes that Pershing’s customers have access to an array of practice management support, including guidebooks, seminars and self-service tools, as well as a program dedicated to providing them with best practices on how to make a successful transition to a fee-based business.


Pershing LLC provides financial business solutions to more than 1,150 institutional and retail financial organizations and independent RIAs. Its affiliate, Pershing Advisor Solutions LLC, provides financial business solutions to independent, fee-based RIAs and dually-registered advisers working with many of Pershing LLC’s introducing broker/dealer customers. Additional information is available at

Pershing LLC provides financial business solutions to more than 1,150 institutional and retail financial organizations and independent RIAs. Its affiliate, Pershing Advisor Solutions LLC, provides financial business solutions to independent, fee-based RIAs and dually-registered advisers working with many of Pershing LLC’s introducing broker/dealer customers. Additional information is available at www.pershing.com and www.pershingadvisorsolutions.com.

 

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