PANC 2016: Leveraging Provider Resources and Relationships

There are literally hundreds of value-add tools out there to consider for your practice—the challenge is deciding what to use and how to proceed.

Speaking on the “Leveraging Provider Resources and Relationships” panel on the second day of the 2016 PLANADVISER National Conference, Wells Fargo National Sales Manager for Defined Contribution Ron Cohen had an important warning for retirement plan advisers hoping to build out their own value-added tools.

“When I am in conversation with advisers I often tell them to stop trying to create tools on their own,” Cohen observed. “It’s not that advisers couldn’t build some strong tools on their own, but I can tell you that any idea you’re going to come up with—chances are it’s already built out there and ready to go, better than you could do it on your own.”

Want the latest retirement plan adviser news and insights? Sign up for PLANADVISER newsletters.

Just as important to consider, according to Kathleen Roche, vice president for retirement consulting services with Commonwealth Financial Network, is that in today’s marketplace, recordkeepers, investment managers and other service providers will generally let the adviser present planning tools and other value-add client deliverables with their own practice’s unique brand and “feel.” Roche and other panelists highlighted how important this requirement is for many advisory practices—which are generally very keen on maintaining tight control of the client experience.

“There is so much choice and opportunity out there that it can frankly be overwhelming,” Roche said. “The first step is to set very clear goals, and once you set your goals, it’s about finding the right wholesaler who can be the most consultative.”

Panelist Tim Seifert, vice president and national sales manager with Lincoln Financial Group, agreed that many powerful tools are available to advisers—and most can be accessed as a complementary add-on to existing or future partnerships.

NEXT: Value-add tools in demand 

“This is clearly one of the areas where it is important to consider scale,” Seifert said. “The large asset management providers and recordkeepers are pouring millions upon millions of dollars into developing their tools and services backing up advisers on the ground. It will be very hard to keep up with the pace of development.”

“Staffing and compensation has become a real hot topic of late, in terms of demand for value-add tools,” Roche observed. “For example, we have seen a lot of inquiries around tools that help advisers track their practice growth and determine the equation of plans to manage versus staff—and how to reward employees along the line.”

Seifert’s next piece of advice seems obvious but can be easy to overlook, he said: “Make sure you find tools that are actionable … make sure it’s something that in real, measurable terms is going to get you a client or going to help you keep a client.”

The panelists all concluded that advisers don’t have to feel daunted by the growing universe of potential value-add strategies.

“How do you know who to partner with?” asked Cohen. “You can find out a whole lot about how these tools perform through wholesalers and other advisers that you trust. Ask your peers about what works and what doesn’t. If you’ve been a little reluctant to take on a meeting with a wholesaler just because you haven’t used their products in the past, ask them to talk about value-add tools. It may serve you well hearing them out.” 

Many Have Unrealistic Expectations for Retirement Savings

Most Americans are unfamiliar with annuities which could ensure they do not outlive their savings, a study finds.

If the latest TIAA survey is correct, many Americans will be surprised when they retire. Of course, many financial firms will not, as TIAA’s results coincide with much of the current research on workers’ misplaced confidence in sustaining a secure retirement.

TIAA points to several disconnects among the people who responded—1,000 Americans, ages 18 and up: Fifty-eight percent were confident they have enough saved to last through retirement, but less than half know the value of their retirement account. Just 35% know what they can expect in monthly income, the TIAA 2016 Lifetime Income Survey found.

For more stories like this, sign up for the PLANADVISERdash daily newsletter.

Further, 41% save 10% or less for their post-employment years, where many experts now advise 10% to 15%, TIAA notes. Sixty-three percent think they’ll need 75%, at most, of their current earnings for a comfortable retirement life, where, again, many experts suggest more—75% to 100%.

The survey found that many (68%) would prefer receiving lifetime retirement paychecks to unlimited lifetime airline tickets or a brand new car every year—both 9%. But even adding the variable of maybe running out of money, “only 43% are willing to commit a portion of their retirement savings to a choice that would allow them to receive a monthly payment for life,” TIAA says.

“Saving is crucial, but it’s not enough,” says Roger Ferguson Jr., TIAA president and CEO, citing today’s longer lifespans. “Workers also need to take a realistic look at what their expenses will be, and make a plan to generate reliable monthly income to cover those expenses in retirement. Guaranteed income for life is critical to a long, comfortable retirement,” he says.

TIAA, which sells employer-sponsored plans, annuities and individual retirement accounts (IRAs) in the academic, nonprofit and government markets, sought out other attitudes toward annuities through the survey. Sixty-six percent said they were unfamiliar with the products, just 10% actually own one, and 68% said they have no plans to buy one. “Only 23% have a favorable opinion of them,” the survey report says.

NEXT: Familiarity seems to bring mixed reviews

“These findings may stem from a lack of understanding about annuities, however,” the report continues. “With increased awareness come more favorable views: Overall, 45% of respondents who were familiar with annuities had a favorable impression of the product, compared with just 12% of those who were unfamiliar. Seventy-five percent of those who are unfamiliar with annuities either don’t know or have a neutral impression of them—revealing an opportunity for continued education about how [the strategy] can help individuals meet their retirement goals.

Still, according to the report, it was the generation least familiar with annuities—Millennials, at 20%—who were most apt to say they’d be willing to invest some retirement savings in one, versus Generation X with 38% familiar and the Boomers with 41%.

Use of traditional retirement strategies tend to vary by generation: Baby Boomers plan to rely more heavily on Social Security (84%) than their other accounts or holdings, compared with Generations X and Y (69% and 61%, respectively). The younger generations, however, expect to lean more on their retirement accounts: 60% of Gen X and 62% of Gen Y respondents vs. less than half of responding Boomers.

Counting all the generations, 29% will draw down from a defined benefit (DB) plan, and 54% from a defined contribution (DC) plan, such as a 401(k) or 403(b), or an IRA.

When asked whether their employer offers a retirement plan with a monthly-income-payment option, 33% said yes. Of those whose plan doesn’t offer the option, or where the respondent didn’t know, “56% said they would be interested in a plan that does.” Sixty-two percent said they would rather access such an option through their employer than, and 31% said they would rather purchase it themselves.

Ferguson recommends that employers offer investment options—such as annuities—and savings tools that can meet their employees’ needs. “Planning for retirement can be a daunting task, and individuals look to their employers for direction,” he says.

«