Pacific Life Goes on the Road

Insurance and investment services provider Pacific Life unveiled a new strategy to educate financial advisers on opportunities and best practices for winning clients in the small to medium-sized business arena.

Pacific Life representatives plan to take their educational tools on the road and interact with financial advisers directly by hosting presentations and guest speaker appearances. Topics include the challenges faced by small and medium-size businesses offering defined contribution (DC) plans, as well as an introduction to Pacific Life’s Keystone 401(k) Program, which is designed to help advisers meet those challenges.

Christine Tucker, vice president of marketing for Pacific Life’s retirement solutions division, pointed to turbulent markets and heightened fee disclosure regulations as two factors that have changed the playing field when it comes to winning small and medium-sized clients.

The outreach program is also designed to educate advisers on Pacific Life’s line of PL Portfolio Optimization Funds, which use a fund-of-funds structure. Each has been certified as a qualified default investment alternative (QDIA) option and can complement plans with an automatic enrollment feature.

Financial advisers interested in attending a Keystone 401(k) Program event should check with their broker/dealer for a nearby meeting. More information can be found here.