Northwestern Mutual Plans to Ramp up Adviser Recruitment Effort

To meet “Americans' growing need for financial guidance,” Northwestern Mutual said it plans to recruit more than 2,300 financial representatives and more than 2,500 financial representative interns in 2010.

Northwestern Mutual said it had a “record-setting” year in 2009, recruiting 10% more financial professionals than in 2008.

“There’s a high-demand for trained financial professionals and our forecasts show that this demand will continue to climb in the foreseeable future,” said Michael Van Grinsven, Northwestern Mutual field recruitment director, in a news release.  “With all the market uncertainty and confusing options, people are seeking guidance and clarity in their long-term planning.”

Northwestern Mutual is using the social-networking site Facebook to reach young professionals and college students. The firm plans to launch a Facebook application called “Dress to Impress,” which lets users rate peoples’ style as “career-makers” or “deal-breakers.” The point is to demonstrate that “the market for today’s top careers is very competitive,” the firm said.

More information about careers at Northwestern Mutual is available at