Louisiana Advisers Join LPL Platform

Goss Wealth Management, a four-adviser team led by Jerry Goss, has transitioned to the LPL broker/dealer and hybrid RIA custodial platform.

Goss Wealth Management, based in Baton Rouge, Louisiana, with a sister office in New Orleans, serves retirement plans, estates, and endowments. The firm also provides customized, holistic financial planning to mass-affluent and high-net-worth clients. Other services include tactical asset allocation combined with active portfolio monitoring and readjustment. In addition, Goss Wealth Management oversees several discretionary portfolios designed to match a range of investment objectives. It also utilizes third-party managers to provide clients with exposure to specific niche areas.

Goss, the firm’s founder, has more than 33 years of financial advisory experience. Goss Wealth Management has four financial advisers and four support staff, as well as a chief financial officer.

Fundamental to the transition was Goss Wealth Management’s decision to establish its own registered investment advisory (RIA) firm and pursue its vision to bring the independent hybrid RIA adviser model to the Gulf South region. Goss Wealth Management’s goal is to enable experienced advisers to enjoy the advantages of independence while benefiting from the full support and working environment traditionally available at a wirehouse branch office.

By providing back-office assistance, compliance support, state-of-the-art technology systems and other resources, as well as the collegiality of working alongside other advisers, Goss Wealth Management is hoping to attract advisers, including those advisers contemplating an eventual succession strategy.

Goss reports that it previously supported client brokerage and advisory assets of approximately $520 million as of June 20. LPL Financial is an independent broker/dealer, an RIA custodian, and a wholly owned subsidiary of LPL Financial Holdings.