House Passes Small Entity Update Act to Evaluate Size Cutoff for Advisories

The bill would require the SEC to study and update its definition of ‘small entity,’ which could significantly impact independent financial advisers.

 


The Small Entity Update Act passed the House of Representatives Tuesday by a vote of 367 to 8, moving a proposal to the Senate that could reduce regulatory burdens on some independent financial advisers. The act had passed the House Financial Services Committee unanimously in April.

The bill, initially proposed by Representative Ann Wagner, R-Missouri, would require the Securities and Exchange Commission to study and update its definition of “small entity” within one year of the bill’s passage and every five years thereafter. In its study, the SEC would have to account for the growth of the financial services industry and ensure that any definition captures “a meaningful number of entities.”

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Currently, when considering compliance with multiple securities laws, the SEC defines investment advisers with less than $25 million in assets under management as small entities not required to register with the SEC.

Wagner noted in a markup hearing on the bill that it is intended to reduce regulatory burdens on small businesses and advisers affected by SEC regulations. The bill does not provide a new definition of “small entity” but requires the SEC to study changes to the definition and report its findings to Congress.

During the same markup hearing, Representative Sean Casten, D-Illinois, recommended adding a provision that would tie the definition to inflation. Wagner described the suggestion at the time as a “common sense addition” and that it should factor into the SEC’s study and report. No language requiring a peg to inflation is in the bill as passed.

Currently, advisers with less than $25 million in assets under management are prohibited from registering with the SEC, and those with $110 million or more are required to do so.

Karen Barr, the president and CEO of the Investment Adviser Association, said in an emailed statement that, “The IAA is delighted the House of Representatives has passed the Small Entity Update Act, which requires the SEC to update its small business definition. Due to an outdated definition, the SEC has not been required to explicitly consider reasonable alternatives to proposed regulations for smaller investment advisers. The IAA strongly supported this bill and urges the Senate to take it up promptly.”

Edelman Financial Names Former Personal Capital Head Jay Shah as CEO

Current CEO Larry Raffone will become chairman of the board while remaining a meaningful shareholder.


Edelman Financial Engines announced Wednesday that Jay Shah, the former president of Empower Retirement’s Personal Capital, will become the firm’s CEO as of August 18. 
 

EFE’s current CEO, Larry Raffone, who had held the position since January 2015, will transition to become chairman of the board while remaining a meaningful shareholder, the firm announced. 

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Shah takes the new post about five months after leaving as head of Empower Retirement’s Personal Capital on December 31, 2022. Shah had been running Personal Capital since 2017, including after Empower, the nation’s second-largest recordkeeper, acquired the company for about $1 billion in June 2020.  

“I have long admired Edelman Financial Engines, and I see incredible opportunity in pairing the distribution opportunities of the workplace business with the best financial planners in the industry,” Shah said in a statement. “We have an incredible opportunity to deliver world-class, face-to-face, phone-based, and digital financial planning experiences to help more people lead better lives—from their first paycheck through retirement.” 

Raffone has been with EFE for more than two decades, including as president of Financial Engines since November 2012 and as CEO and a board member since 2015. He led the company through the buildout of the Financial Engines retail capability and the merger with Edelman Financial Services in 2018, resulting in what is now EFE. 

At the time of the merger, Financial Engines was the country’s largest independent investment advisory, and Edelman Financial Services was an independent financial planning and investment management firm. The firms were combined via an acquisition by private equity firm Hellman & Friedman.  

“Having the opportunity to lead EFE through such incredible transformation has been the highlight of my career,” Raffone said in a statement. “As we continue to evolve for our clients, I am confident in Jay’s leadership and look forward to my new role where I can support Jay and the team as they pursue the firm’s strategy for the future.”  

Santa Clara, California-based Edelman Financial Engines is the wealth manager option for more than 10 million retirement plan employees, according to the firm, and is the largest managed account provider for defined contributions plans as of the end of 2022, according to the latest data from consultancy Cerulli Associates. 

In March, Empower announced a new Empower Wealth Division headed by Carol Waddell. The division, which includes Personal Capital, will focus on providing retirement plan participants with “the next generation of advice through people and technology,” Waddell said at the time. 

This story corrects EFE’s headquarters.

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