FSI explained that on the old site, the home page was difficult to navigate and visitors didn’t know where to find the information they were looking for. Therefore, the home page has been entirely redesigned, as have internal pages.
“This new and improved site will enhance our members’ ability to forcefully advocate in Washington, D.C. and in the states,” said Dale E. Brown, FSI President & CEO. “Our new site leaves nothing to chance – visitors know without a doubt where to look to find the latest industry news, issues, Calls to Action, FSI events and ways to donate to the cause.”
FSI reports that so far this year, more than 2,000 letters were written by California financial adviser members through the site. These letters helped take advisers out of the California Assembly’s independent contractor legislation, which FSI says would have been detrimental to its members.
In addition, this summer FSI unveiled a new Twitter page: @FSIwashington. FSI says it will continue to accelerate its online efforts ahead of the upcoming election year.