Advisers Giving Back: Bruce Lanser at UBS

During and after his daughter’s career as an elite speed skater, Bruce Lanser at UBS has been volunteering his time to help the niche sport continue to thrive in the Milwaukee area. He also finds time to serve on the board of Junior Achievement.

Art by Sonia Pulido


So far the Advisers Giving Back profile series has featured a range of charitable and philanthropic activities driven by leading advisers in the retirement plan services industry.

Some common themes have been focusing on financial literacy for young adults, assisting food banks and homeless outreach services, and providing international poverty relief and microeconomic development.

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Bruce Lanser’s story is perhaps the most unique, though it is just as meaningful in its own way. Lanser, who is a financial adviser and institutional retirement plan consultant with UBS in Milwaukee, gives his time as a “starter” official for speed skating events—including elite-level competitions featuring world-class athletes and Olympians. Starters, as the name implies, are responsible for getting skaters to the start line, beginning the race and keeping an eye out for any false starts when a skater moves too early or places their skates in the wrong position.

This is in addition to some 15 years spent on the board and various committees at Junior Achievement, a youth-focused organization that seeks to “ignite the spark in young people to experience and realize the opportunities and realities of work and life in the 21st century.”

Lanser’s connection to speed skating comes through his daughter, Erica, and from the fact that it is a (relatively) popular sport in Milwaukee.

“Our daughter is why we got into this,” Lanser says. “She became a world-class skater and had a chance to skate all over the world herself. I should also mention that Milwaukee is a unique place in that speed skating is a part of the culture here, going back to the early 1900s. The club we were part of while she was skating has had someone on the Olympic team every year since the Winter Olympics were created.”

Lanser says the sport has obvious benefits in terms of physical fitness and character development for those who become elite athletes. But he also feels the sport benefits the broader community, including the many young athletes who eventually leave the sport to pursue other things.

“We have built this whole community of coaches, trainers and skaters of all ages who are being inspired,” Lanser says. “And you have officials like myself who get to volunteer and be involved. It’s very special.”

Lanser’s wife and fellow UBS financial adviser and retirement plan consultant, Bernadette, shares his enthusiasm and is also involved in the skating community. This is in addition to her longtime work at a local food bank, which will be the subject of a future Advisers Giving Back profile.

“For the athletes like our daughter and her peers, having access to this sport helped them to grow and mature as people,” she says. “Our daughter definitely had to deal with challenging situations and challenging people—you have to interact and work with people who don’t always share your same values. It’s interesting because it is an individual sport, and so those lessons are really instilled.”

The Lansers say skating—like any sport, really—teaches young people about what it means to have success and failure.

“It taught our daughter that she could accomplish what she wanted to accomplish and do so in a positive and constructive way,” Bernadette Lanser says. “It was so important that she learned to appreciate all those people who came to the rink and were there, giving their own time. I have to say that is probably the most rewarding thing our daughter got out of it—learning to recognize how much people were helping her and to be grateful for that.”

That realization is why Bruce Lanser continues to give his time back to the sport—in addition to his continued interest and enjoyment, of course.  

“I got involved because I recognized that I wanted to give back to this community of people who donated their time and effort in a way that benefited our daughter so much,” he explains. “Here in our region, people know about skating. They find my volunteering to be really interesting and they ask about where I have been and the experiences I have had. I wouldn’t say it has led to new business necessarily, but it is a part of my relationship with many clients. They remember it certainly and we will connect about it.”

Along with volunteering as a skating official, Lanser has spent 15 years on the board of Junior Achievement, including stints on the executive committee and as chairman of the investment committee.  

“I was chairman of the investment committee for about 10 years,” Lanser recalls. “I also served on the executive committee. During that time, we were making a lot of big decisions, including on staffing, salaries, benefits, etc. We had a major building project going on at the time, as well, so it was very dynamic. Now I am just on the board, so we get the committee reports and we ratify what they are doing.”

DOL’s ESG Restrictions Prompt Retirement Industry Head Scratching

Broad based demand is building among U.S. retirement plan investors for access to environmentally and socially responsible investments, leaving industry analysts wondering why new restrictions are being proposed by the Trump administration.


Proposed regulations often generate some controversy, whether they are focused on expansive issues, such as protecting the environment, or on narrower matters, such as the use of certain types of investments within tax-qualified retirement plans.

This has certainly been the case for the recent regulation proposed by the Department of Labor (DOL) focused on restricting the use of environmental, social and governance (ESG) investing principles within defined contribution (DC) retirement plans. The full text of the proposed regulation stretches to 62 pages. The summary explains that it will modify Title I of the Employee Retirement Income Security Act (ERISA) “to confirm that ERISA requires plan fiduciaries to select investments and investment courses of action based solely on financial considerations relevant to the risk-adjusted economic value of a particular investment or investment course of action.”

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According to the DOL leadership, the proposal is designed to make clear that plan fiduciaries “may not invest in ESG vehicles when they understand an underlying investment strategy of the vehicle is to subordinate return or increase risk for the purpose of non-financial objectives.”

Such language may sound academic, but the consensus among expert ERISA attorneys is that these restrictions will make it more difficult, in immediate and practical terms, for retirement plans to use ESG investments. The proposed regulation does not fully do away with the possibility of using ESG funds and strategies, but plan sponsors can expect greater scrutiny of their choices should the regulation be fully implemented.

Quick Condemnation 

Though the DOL gave the asset management industry and the public just 30 days to submit comments on the unexpected regulation, there are now nearly 1,100 comments published on the agency’s website. Many of these reflect the growing public interest in using ESG investments—whether inside retirement plans or elsewhere—as a means of driving positive social change.

Some of the comments are supportive of the regulation, echoing the DOL’s argument that tax-qualified retirement plans are not the appropriate place for ESG investing. But the clear trend among investment managers, retirement industry professionals and members of the public is skepticism about the need for these new restrictions.

Jason Berkowitz, chief legal and regulatory affairs officer at the Insured Retirement Institute (IRI), summarizes his organization’s letter in a statement sent to PLANADVISER.

“We believe [the DOL] should maintain the long-standing principles-based approach to investment selection by ERISA fiduciaries,” Berkowitz writes. “Singling out the ESG investment category for unique treatment and scrutiny is inconsistent with well-established, principles-based ERISA regulations.”

The IRI’s comment letter states that the ESG proposal would likely trigger unintended consequences, expose plan fiduciaries to additional regulatory scrutiny and heighten litigation risks related to the selection of all plan investment options. Additionally, the comment letter says, the ESG proposal should be consistent with the DOL’s recently issued private equity investments Information Letter and President Donald Trump’s executive order to reduce regulatory impediments to financial institutions.

In comments echoed in other letters, the IRI takes issue with the DOL’s cost-benefit analysis published alongside the regulation, which concludes that the ESG proposal “will impose virtually no costs” on the thousands of fiduciary service and investment product providers to the more than 700,000 ERISA-governed defined benefit (DB) and defined contribution plans that the ESG proposal may affect. 

“The amount of time and money necessary for fiduciary service providers and others to undertake the relevant foregoing tasks will be significant,” Berkowitz says.

The comment letters say plan sponsors will have to incur legal costs, plus additional expenses of hiring investment professionals, to conduct a thorough analysis of all plan investments. They will have to ensure proper documentation and potentially make lineup changes. The aggregate legal and investment professional costs could be consequential, they say.

Alongside its comment letter, Voya this week published results from new research regarding general consumer interest in the application of ESG principles to a retirement plan offered by their company. The data shows that 76% of individuals feel it is important for their employer to apply ESG principles to workplace benefits, and 60% would likely contribute more to an ESG-aligned retirement plan if it was reviewed and certified as socially and environmentally responsible.

“At Voya, we believe that creating sound investment decisions is fundamental to helping Americans achieve their retirement investing goals, and we strongly support a system that allows the ability to choose from a wide variety of products and investment information to achieve this goal,” says Christine Hurtsellers, CEO of Voya Investment Management. “We believe that fulfilling fiduciary obligations and ESG investing are not mutually exclusive. Contrary to the DOL’s assertion, recent experience has shown that ESG investments can outperform broader markets, particularly in times of market stress. Ultimately, we believe that ESG factors may help identify material financial risks and opportunities and can drive better long-term investment performance. If adopted as proposed, we believe the proposal would have a chilling and negative impact on ESG investment activities that would otherwise benefit retirement plan savers.”

Lessons From the Fiduciary Saga?

Such negative criticism immediately calls to mind the early reaction to the now-defunct DOL fiduciary rule—in particular the first proposed version of the rule, which was criticized as unnecessary and unworkable. After receiving mostly negative comments with its first proposed version of the regulation, the DOL made significant changes to its final regulation, which was itself then struck down by an appeals court.

Industry analysts say it’s unclear at this stage what may come next. Given the number of negative comments across so many varied constituencies, some believe the DOL will be hard-pressed to completely ignore the negative commentary. Thus, the regulator may choose to make at least some small changes “on the margins,” as one attorney put it. Given the Trump administration’s broader stance on the environment, climate change and social justice issues, there is some agreement that wholesale changes are unlikely.

Another point of interest is that pro-ESG lobbyists and advocates in Washington—at least those more focused on retirement policy—do not seem to have a consensus view on where positive support for the ESG restrictions may be coming from. They agree that this doesn’t seem like a topic that Congress has been particularly interested in, just the executive branch.

Some of the comment letters written by individuals suggest the fossil fuel industry is behind the restrictions. However, several retirement industry analysts question that assessment, noting it would be a strange tactic for the fossil fuel industry to push for something like this that covers only retirement plan investments. The fossil fuel industry is facing much broader challenges beyond potentially losing favor among DC plans here in the U.S. On the other hand, DC plans do have a sizable and growing amount of financial power, experts say.

The feeling among some analysts is that the regulations are being pursued more as a matter of politics, within the context of the president’s broader agenda. Indeed, Trump’s views on issues such as climate change are well documented. This assessment is further backed by the fact that few, if any, major business groups seem to have come out in support of the ESG proposal, so it doesn’t appear that the DOL sought a great deal of outside help with this project, sources say.

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