As
part of its annual tradition, the wealth management firm calculates the “True
Cost of Christmas”: the total cost of items
gifted by a True Love who repeats all of the song’s verses. This holiday season
is the most expensive year ever: very thoughtful True Loves must fork over
$107,300.24 for all 364 gifts, an even more generous jump of 6% increase
compared with last year.
Part
of the reason for the increase was an improving economy coupled with a drought
that caused increased feed costs for large birds.
Much
like the government’s consumer price index, the PNC CPI also measures a core index,
up a modest 3% this year, excluding the swans, which tend
to be the most volatile in the index. (Swans rose by 11%, continuing the momentum
of last year’s 12.5 % increase, to $7,000.)
Other
key components include:
- Six
items—the partridge, two turtle doves, four calling birds, eight maids a-milking,
nine ladies dancing and 10 lords a-leaping—remained at the same price as last
year;
- Sounding
an increase: the prices for 11 pipers piping ($2,562.00) and 12 drummers drumming
($2,775.50) advanced this year, both up 5.5%;
- Pear
tree: Economists report that housing prices may have bottomed and this trend is
reflected in the PNC index as the home to the partridge jumped 12%, to $189.99;
- The
three French hens were up 10%, and the five golden rings, which soared 16%,
played catch-up with the dramatic rise in gold prices in 2011; and
- Maids
a-milking: As the only unskilled laborers in the PNC CPI, the price for the
eight maids a-milking is represented by the minimum wage. With the minimum wage flat at $7.25 per hour,
hiring the maids this year will not increase labor costs.
The
PNC CPI’s sources include retailers, the National Aviary in Pittsburgh and the
Philadelphia-based Philadanco and Pennsylvania Ballet Company.
The
entire index and related information are online.