Commonwealth Financial Network, a national firm dedicated to providing adviser-focused business solutions, has announced the launch of its NextGen Business Development Group. The yearlong coaching program—a first of its kind at the firm—is designed exclusively for next generation advisers who want to accelerate their business.
Aimed at advisers who want to grow revenue, add assets under management and gain new clients, the program offers equal parts strategic guidance, peer reinforcement and accountability, according to the firm.
Kristine McManus, vice president, chief business development officer and program facilitator, leads monthly group webinars that focus on relevant business-building topics, such as gaining introductions and referrals, the benefits of blogs and podcasts, and working with centers of influence.
“Our practice management team built this program in response to a growing demand for offerings geared toward next-gen advisers,” McManus says. “Interest in the program exceeded our expectations and was limited to 24 participants to ensure that they each received the hands-on training and attention they needed. We’re thrilled to have such a talented, committed group of advisers who are motivated to build and grow a sustainable practice for the long term.”
Advisers in the program set realistic and stretch goals using Commonwealth’s Business Snapshot, an internal tool that allows them to measure and track production, assets, referrals and new clients. Biweekly peer group calls take place to provide reinforcement and accountability, and a special one-day session is being planned, which will allow peers to meet with Commonwealth staff and tap the knowledge of several experts across the firm.
“We’re here to bring them together, offer strategic guidance and provide them an opportunity to work collaboratively and share ideas,” McManus adds. “These advisers all love what they do, which is helping their clients plan for the future and ease financial worries. This program equips them with the knowledge they need to scale their business and expand their client base so they can help more people achieve their goals.”