AXA Equitable Creates Apps for BlackBerry Users

AXA Equitable Life Insurance Company has developed applications for use on BlackBerry smartphones, which cover retirement income and life insurance topics.

Known as “Super Apps,” the Retirement Income and Life Insurance calculator applications can help individuals in both areas by estimating income from retirement savings, as well as calculating an appropriate amount of life insurance coverage. The two applications for BlackBerry smartphones can also synchronize with BlackBerry address book contacts, enabling users to directly call or e-mail their financial professionals from within the application.  

According to AXA, the applications also allow BlackBerry smartphone users to: 

  • Automatically receive reminders on important financial goals or meetings with their AXA Advisors financial professionals through integration with the BlackBerry Calendar application 
  • Share the applications with friends and family through social channels like Facebook  

The new applications join an existing set of applications AXA Equitable has launched as part of its digital strategy. Those offerings, launched in 2009 for the iPhone, provide mobile users with access to interactive calculators addressing college savings, retirement shortfall, life expectancy, and life insurance.