Ameritas Teams with National Financial

Ameritas Investment Corp. has selected National Financial to serve as the sole clearing and custody provider for its broker/dealer brokerage services.

The subsidiary of Ameritas Life Insurance Corp. said in a release that it is embarking on a straight-through processing business environment that is designed to help customers, advisers and the core business by using the technologies made available by National Financial.

The partnership allows Ameritas Investment to use National Financial’s advanced technology tools, said Salene Hitchcock-Gear, president and chief executive of Ameritas Investment Corp. “What we will offer through this strategic alliance is an easier way to do business,” Hitchcock-Gear said. “We believe our advisers will have the tools they need to further enhance their customer relationships. The technology now available is designed to simplify their business practices, and these efficiencies will allow our advisers to spend additional time where it is more valued.”

The National Financial technology platform meets the varying needs of a diverse set of financial professionals, including registered investment advisers, broker/dealer home offices and financial advisers. The platform in a mobile setting affords users easy operation, giving access to information wherever they are.

 “This change is exciting,” said Darla Wilton, vice president and chief administration officer at Ameritas Investment Corp. “Straight-through processing is greatly impacting our industry and it’s going to transform who we are. We believe it’s going to change our behaviors and our culture. And it’s going to put Ameritas Investment Corp. ahead of the curve.”

Investor clients will also enjoy potential benefits from the advanced technology because advisers will have the ability to deliver better client services on a faster and improved basis. For clients who are interested, the new environment will also offer them opportunities to have account information, market analytics and research at their fingertips through mobile apps on their smartphones and tablets.

Ameritas Investment Corp. is a privately owned broker/dealer with more than 1,500 registered representatives and financial advisers nationwide.