On average, only 45% of affluent investors said they are satisfied with the provider their employer has chosen to run their retirement plan, with nearly as many (43%) saying they are only somewhat satisfied, and about one in ten (12%) expressing dissatisfaction. Satisfaction levels are lowest among Gen X investors (40% on average), with Baby Boomers being only slightly more satisfied (48%), according to a press release.
The research found four retirement plan providers, including TIAA-CREF, Vanguard, Fidelity and T. Rowe Price, fare better than other firms, all of which succeed at satisfying a majority of their affluent plan participants. TIAA-CREF tops the list with 63% of their affluent plan participants being satisfied with the recordkeeper. Vanguard comes in a close second, with nearly six in ten (59%) of their affluent plan participants expressing satisfaction. Fidelity and T. Rowe vie for the third spot, with both firms exceeding a majority (55% and 54%, respectively).
“Keeping plan participants happy can have a multiplier effect,” said David Feltman, Managing Director of Cogent Research, in the press release. “Satisfied plan participants are three times more likely to roll dollars into an IRA with their current 401(k) or 403(b) provider than are those that are not happy,” he adds.
Cogent Research has found that 25% of affluent Americans have assets sitting in former employer’s retirement plans, about half of whom (42%) say they are likely to rollover the assets into an IRA sometime within the next year (representing approximately $350 billion from affluent investors alone).
When asked where they would be most likely to rollover former employer plan dollars, Fidelity tops the list, cited by 20% of respondents. Vanguard comes in a close second, being identified by nearly one in ten affluent investors (7%).
Wells Fargo (5%), Charles Schwab (5%), and Merrill Lynch (3%) round out the top five destinations for IRA Rollover money.