Advisor Websites, Snappy Kraken Partner on Marketing Initiative

They aim to make it easier for advisers to launch and monitor automated marketing campaigns

Advisor Websites and marketing technology provider Snappy Kraken have partnered on a marketing initiative for advisers.

Adding the automated email marketing abilities of Snappy Kraken to the Advisor Websites platform allows advisers to turn their digital presence into a streamlined, flexible outreach and marketing solution. They can do this by incorporating automated campaigns right onto their websites.

“The team at Advisor Websites is phenomenal,” says Robert Sofia, CEO of Snappy Kraken. “They’re forward-thinking, their interface and product is great, and they put the adviser at the center of what they do. This is an integration of two best-of-breed tools, and advisers are going to benefit in a great way.”

Prospects can opt-into Snappy Kraken emails right from the adviser’s website. Advisers can then launch a select number of Snappy Kraken-automated campaigns and monitor their data all from the adviser’s website dashboard.

“Advisers will quickly notice how powerful this functionality is because it combines the expertise of two leaders in their fields in a streamlined way,” says Alex Wingert, president of Advisor Websites.