Advisor Invest Robo Platform Introduced by qplum

“Many advisers feel left behind by the robo-movement,” the firm suggests, “but they don’t have to feel threatened or left out.”

Investment technology provider qplum has unveiled the new Advisor Invest platform, designed to support small and medium-sized advisers aiming to implement elements of “robo-advice.”

According to qplum, financial professionals are facing pressures to “drastically reduce fees without compromising on the quality of their advice.” Like many other firms, qplum predicts market-driven fee pressures will continue the evolution towards a lower-cost, more transparent and highly automated advisory market—regardless of what occurs concerning the Department of Labor (DOL) fiduciary rule.

Against this backdrop, qplum says its platform provides digital on-boarding of accounts; real-time web monitoring and performance reporting solutions; fractional rebalancing and tax-loss harvesting for all clients; systematic risk management to handle potential market crashes without behavioral biases; and “artificial intelligence” driven investment strategies.

The service is built around a customized domain name that can be selected by the adviser, along with a “self-onboarding process that is as simple as opening an email account.”

“Many advisers feel left behind by the robo-adviser movement—but they don’t have to feel threatened or left out,” suggests qplum CEO Mansi Singhal.

More information about qplum, based in New Jersey, is at Additional coverage of the retirement industry’s ongoing digital product innovation is available at