Advisory M&A

Alera buys Ascent Group, adds $2.8B in AUM; Heffernan snags Utah-based insurer; Marsh McLennan acquires HMS Insurance Associates; and more.


Retirement Advisory Alera Buys Ascent, Adding $2.8 Billion in AUM

Wealth, retirement and insurance firm Alera Group has acquired The Ascent Group, Inc. and affiliated companies, adding about $1.5 billion to Alera’s registered investment adviser business and $1.3 billion to its group retirement plan division, the company announced in a release.

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The Ascent Group’s companies include Summit Group of Virginia, led by Jeff Silverman, and Pennsylvania-based Walsh & Nicholson Financial Group, led by Brian Walsh. The group’s investment infrastructure includes a turnkey asset management program intended to reduce client expenses by bringing functions in-house and eliminating vendors, according to the release.

“The Ascent Group fits our strategy of providing synergies and strategic benefits across our employee benefits and property and casualty verticals to provide more holistic solutions for clients that can truly bridge gaps for both plan sponsors and participants,” Christian Mango, Alera’s executive vice president and retirement plan services practice leader, said in the release.

Deerfield, Illinois-based Alera advisers work with plan sponsors on plans including 401(k), profit sharing, defined benefit, cash balance, 403(b), 457, PEP and deferred compensation.

Virginia Beach, Virginia-based Alera Group has more than 4,000 employees in more than 180 offices, according to the release.

Insurance Brokerage Heffernan Acquires Bon Agency

Heffernan Network Insurance Brokers, a subsidiary of Heffernan Insurance Brokers, has acquired the family-owned brokerage The Bon Agency Insurance, Heffernan announced in a press release.

The Bon Agency focuses on commercial lines and personal lines for clients in multiple states through its two offices, located in Clearfield, Utah, and Casper, Wyoming, according to the release. The company will operate autonomously as a subsidiary agency of the Heffernan Network, leveraging its market access, resources and support to grow.

Bon Agency President Kyle Corbridge and Vice President Matthew Tanner joined the Walnut Creek, California-based Heffernan Network, along with 12 of their team members, effective November 1, 2022.

Heffernan, which also has a retirement advisory and wealth management practice, said in the release that its growth strategy is focused on collaborating with privately-held independent brokers across the U.S.

Marsh McLennan Agency Acquires HMS Insurance Associates

Marsh McLennan Agency, a subsidiary of Marsh, announced in a press release that it has purchased Hunt Valley, Maryland-based HMS Insurance Associates, Inc., one of the nation’s largest independent agencies.

HMS provides businesses and individuals with property and casualty insurance, surety, group captive and employee benefits. HMS’ more than 120 employees, including President Gary L. Berger, will join MMA and continue to work out of the office in Hunt Valley, Maryland, according to the release.

“This is an opportunity to continue to enhance our capabilities and deepen our industry relationships, as well as augment the training and career development resources available to colleagues, in turn equipping them to best meet client needs,” Berger said in the release.

Marsh McLennan Agency provides business insurance, employee health and benefits, retirement and private client insurance solutions to organizations and individuals. Parent company Marsh is a broker and risk adviser with annual revenue of more than $20 billion in four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman.

Prime Capital Advisors Acquires Sustainable Investment Firm and CA-Based Advisory

Prime Capital Investment Advisors acquired sustainable, responsible and impact investment firm Earth Equity Advisors to expand PCIA’s national footprint and provide the firm with valued momentum in the SRI space, the Overland Park, Kansas-based firm said in a press release.

Through the acquisition, PCIA brings on an additional $151 million in assets under management and about 275 new clients, the firm said.

Earth Equity founder, CEO and Director of Investments Peter Krull will join PCIA along with his team of three financial advisers and a client service associate. Earth Equity’s investment portfolios focus on investing in companies that are making a positive impact on the planet by investing in industries like clean energy, energy efficiency, battery technology, green transportation, sustainable real estate, and plant-based foods.

Asheville, North Carolina-based Earth Equity offers other financial advisors access to its portfolios via third-party investment platforms, including Envestnet and SMArtX. In Krull’s new role, he will continue to direct SRI investments and develop SRI education for PCIA advisers and clients.

“During our research, it was evident that partnering with Peter Krull and Earth Equity was a natural fit because they’re one of the most widely recognized advisory firms in the SRI space,” Glenn Spencer, CEO of PCIA, said in the release. “As leaders in the SRI space, Earth Equity will accelerate our efforts and enable us to provide clients with access to responsible investing options.”

PCIA also acquired Pasadena, California-based registered investment adviser Stonnington Group, LLC, adding presence in Southern California and $575 million in assets under management, PCIA announced in a press release.

The Stonnington Group works with high-net-worth individuals and families and is led by Nick Stonnington. He and four additional employees will join PCIA and will continue to serve about 275 clients. The Stonnington Group prioritizes active asset management, deliberate execution and reliable results, the company said in the release.

PCIA said it closed the acquisition on January 3.

How SECURE 2.0 Will Affect New Plan Creation

The two main provisions affecting new plan creation are required automatic features and more generous tax credits.


Updated with clarification

Retirement plan advisers specializing in new plan creation will have busy times ahead. Many of the reforms in the SECURE 2.0 package are focused on new plans, with a goal both of spurring more employers to offer retirement benefits, as well as boosting participation among American workers.

Passed in December 2022, the SECURE 2.0 legislation, which builds on the Setting Every Community Up for Retirement Enhancement Act of 2019, uses the very first provision, Section 101, to require automatic enrollment and escalation for new plans. Mark Iwry, a non-resident senior fellow at the Brookings Institution and a former senior adviser to the Secretary of the Treasury, believes lawmakers “by putting auto-enrollment first in the legislation are making a statement,” and these features are “among the main drivers of the bill.”

Automatic Features

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Starting in 2025, newly created retirement plans will be required to enroll their qualified employees at a contribution rate between 3% and 10% of pay. Plan sponsors must then escalate the contribution rate by 1% annually until it reaches a minimum of 10% or a maximum of 15%, at the discretion of the sponsor. A participant may choose to opt out of this structure and select different rates, but absent an expressed preference, sponsors must follow the automated structure as the default. Naturally, plans that begin at a 10% rate could stop at 10% and not auto-escalate, since that would be in compliance with both ranges.

Plans started before 2023 will be grandfathered and will not require any changes to auto enrollment or escalation. Plans made in 2023 or 2024 must have these automatic features but have until 2025 to implement them.

Though future regulations may provide for more flexibility on the increments by which contributions escalate, such as a 2% increase instead of 1%, the statute currently says these annual increments must be exactly 1% (unless a participant elects a different amount).

Iwry says it is not odd that Congress would specifically select 1% increments. He notes that 1% is the most common practice for plans that already use auto-escalation voluntarily, and that while 2% can be a reasonable auto-increase for many employees, Congress might have thought it was a bit ambitious as a default for all future plans, especially for lower income workers. He also says Congress was specific in the ranges it set for automatic enrollment, and so declining to set an auto-escalation range should not be read as an oversight, but instead reflects an intention to require default escalation increments of 1%.

Since Congress declined to set an escalation range in the same section in which they purposefully set enrollment ranges, Iwry thinks it unlikely that future executive regulations interpreting the new legislative requirement would permit default escalation increments at other percentages. He also explains that if a plan considers 1% to be too modest, then they are free to start their auto-enrollment at relatively high percentages, and if 1% is too aggressive, at relatively low percentages.

Automatic enrollment could potentially cause more accounts to get lost, since some employees who never would have started a plan may not remember they have one. Experts say, however, that this is a very small price to pay for the gains of increased enrollment, and the new SECURE 2.0 “Lost and Found” provision, which requires the Treasury Department to create a database of plans for the purpose of matching lost accounts with their participants, should mitigate this risk even further.

Iwry asks “would you rather have 10 people auto-enrolled into accounts they wouldn’t have had otherwise, even if one of them forgets they had an account, as opposed to five people signing up for accounts?” He calls this criticism of auto-enrollment a “red herring.”

Kristen Carlisle, vice president and general manager of Betterment at Work, concurs and adds that this provision also “helps educate the existing plans on the importance of automatic enrollment.” She says some recordkeepers provide incentives to auto-enroll, since that is often more cost effective for them than customized plans, which are costlier to administer. Auto-enrollment also protects employers from certain compliance tests such as non-discrimination testing, since it typically includes more employees who do not qualify as highly compensated.

Allison Brecher, the general counsel at Vestwell, says that participants can opt out of both requirements, and they also have 90 days after the date of their enrollment to request a “permissive withdrawal,” which would refund any contributions they had made up until that point.

Tax Credits

Currently, the three-year tax credit for small businesses with 50 or fewer employees creating a new plan is equal to 50% of administrative costs up to an annual cap of $5,000. SECURE 2.0 increases that credit to 100% of administrative costs.

SECURE 2.0 also clarifies that this credit applies to employers who join a pooled or multiple employer plan that already exists. This provision applies retroactively for plans started after December 31, 2019. Iwry says it is “telling that it is retroactive.” He explains that many small employers who joined MEPs after SECURE 1.0 should have had access to this tax credit. They may have to amend their returns, but now the startup credit is available to recently created plans that joined MEPs, as well as new ones.

Some of the standard costs covered under the start-up credit include buying services from plan providers and educating employees about the plan, Iwry says.

SECURE 2.0 also provides a start-up tax credit specifically for defined contribution plans sponsored by employers with 50 or fewer employees, which phases out gradually as employee numbers grow to between 51 and 100. For the first two years after plan creation, sponsors will receive a tax credit equaling 100% of their matching contributions, followed by 75% in the third year, 50% in the fourth year and 25% in the fifth year. This credit is capped at $1,000 per employee.

Carlisle says these credits are “another step in the right direction” and should be especially helpful to small businesses in plan adoption. Small businesses employ many workers but often do not have the resources to start plans. Carlisle notes that although these tax credits now exist, many businesses, especially small businesses, are unaware of these incentives, and more attention should be paid to raising awareness.

SECURE 2.0 actually does contain provisions related to awareness, one of which is the allocation $50 million to the Department of Labor to raise awareness for employee stock ownership plans.

Brecher also highlights some regulatory changes designed to make plan creation easier. SECURE 2.0 removes the requirement to send out notices to former employees, since keeping contact information on everyone who a sponsor used to employ can be tedious and time-consuming. Also, starting in 2024, plans can transfer the balance of an account worth up to $7,000 from a plan into an IRA, an increase from the previous maximum of $5,000. This provision can help plans near the 100-participant threshold for large plan audits to stay under that cap, which is intended to reduce the compliance burden on those small employers.

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