Voya Financial, Inc. launched its Voya Behavioral Finance Institute for Innovation.
The
new research initiative is focused on gaining deeper insights into the
behaviors and decisions of Americans regarding their financial and
retirement planning activities. Through a series of pioneering studies,
the Institute will test a number of novel concepts that could translate
into large-scale solutions to help people save more and achieve better
retirement outcomes. The Institute’s work will be differentiated by its
ability to merge behavioral science with the speed and scale of the
digital world.
To create the Institute, Voya teamed up with
renowned behavioral economist Shlomo Benartzi, professor and co-chair of
the Behavioral Decision-Making Group at UCLA Anderson School of
Management, who is serving as a senior academic adviser for Voya. Voya
is also engaging several other leading academics, including professor
John W. Payne from Duke University’s Fuqua School of Business. Rick
Mason, senior adviser at Voya Financial, will help coordinate the
efforts for the company. Research associated with the Institute will be
conducted in laboratory, panel and field settings. The Institute also
plans to collaborate with Voya’s employer clients and distributors to
bring these concepts to life in a manner that best serves their plan
participants.
The Institute will support Voya across all of its
businesses. Among other things, research will examine how to improve
outcomes in areas such as savings rates, participation in workplace
plans, portfolio diversification, creating sufficient retirement income
and preventing money from prematurely leaving retirement plans (when
participants cash out their savings after changing jobs).
“We are
pleased to embark on this new initiative that supports Voya’s broader
commitment to helping individuals plan, invest and protect their savings
so they can retire better,” says Alain Karaoglan, chief operating
officer for Voya Financial. “As more Americans take on the
responsibility to prepare for their retirement, we recognize the need to
help them make the right choices. Our Institute will take a scientific
approach that applies lessons learned from research, along with
measurement and validation, to develop solutions that can lead to
improved financial outcomes.”
NEXT: Behavior Finance Link to Retirement SavingsThe field of behavioral finance,
which applies psychological theories to finance, has offered valuable
insights and solutions to help Americans achieve better outcomes, Voya
notes. Groundbreaking areas of study have resulted in innovative
retirement plan features and investment options—most notably
auto-enrollment, auto-escalation and target-date funds.
"This
body of research has produced significant advancements, and the
financial services industry has recognized its outcomes and benefits,"
says Charlie Nelson, chief executive officer of retirement for Voya
Financial. "We believe there is even greater opportunity today to
improve savings rates with the data and insights available from phone
and adviser interactions, as well as digital tools such as retirement
plan websites, mobile devices and apps. Our goal is to be known by our
clients and partners as a leader that advances this valuable research."
The
Institute's first white paper, "Using Decision Styles to Improve
Financial Outcomes – Why Every Plan Needs a Retirement Check-Up,"
written by Benartzi, examines the two primary styles that people use to
make decisions. By analyzing these decision styles, data collected from
the online activities of retirement plan participants can inform a
sponsor about the overall "health" of its plan and, more importantly,
the actions it could take to set participants on a more effective
course.
"Planning for retirement is often treated as a one-time
event, but the reality is that it's a long journey requiring adjustments
and course corrections along the way," says Benartzi. "Plan sponsors
must remember that even if employees are enrolled in a plan, they may
still require check-ups to achieve a successful retirement. Research
conducted with the Voya Behavioral Finance Institute for Innovation
offers an opportunity to discover new solutions that can help people on
their retirement journey."
For more information about Voya's
Behavioral Finance Institute for Innovation and to view the findings
from Benartzi's current white paper or future studies, visit www.Voya.com/behavioralfinance.