Raymond James Selects Actiance for Social Media Support

Raymond James has formed a partnership with Actiance to provide its financial advisers access to social media tools including LinkedIn, Facebook, and Twitter. 

Raymond James is also offering advisers optional marketing support with a library of pre-approved content and tools to measure user engagement.

“We made a public commitment earlier this year to provide additional marketing and communications support for our advisers who wish to connect with existing clients and prospects via social networking sites. Our partnership with Actiance has enabled us to keep that promise while ensuring regulatory compliance,” said Mike White, Raymond James Marketing Director. “In addition to incorporating the technology and archiving platform with Actiance, we have developed guidelines, training sessions and marketing and communications support to help advisers leverage social media in their client engagement and new prospecting activities.”

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Advisers will control both the content and the distribution channels but can automate the process, creating their own or leveraging a pre-approved library of social media-friendly content.

Actiance, an Internet-based security firm, began serving the needs of financial advisers earlier this year (see “Actiance Introduces Compliance Tool for Financial Professionals”).   

RBG Gains Two Industry Veterans

 Dan Dubois and Darin Wassmann have joined the Retirement Benefits Group (RBG).  

Dubois and Wassmann provide retirement guidance to institutional clients in the areas of plan design assistance, compliance, and participant communication and education. Wassmann is a 15-year veteran of the qualified plan marketplace, currently servicing 30 retirement plans comprising $45 million in assets. He joins RBG as a Managing Director and will continue to operate from his office in Westlake Village, California. Dubois has been in the financial services industry for more than 25 years, and is a specialist in designing, customizing, and implementing association programs, RBG said. He will lead RBG’s affinity and association group marketing and service platform for retirement plans and will serve clients in Southern California from RBG’s San Diego office.

“We are delighted to welcome advisers of Darin and Dan’s very high caliber to RBG,” said Larry Deatherage, Principal of RBG. “Their reputation for providing excellent client service, commanding knowledge of plan providers and special expertise in evaluating investment managers are all extremely important to plan sponsors navigating a new and tougher regulatory landscape,” he added.

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Retirement Benefits Group provides retirement services to clients through LPL Financial. LPL Financial began the expansion of its retirement-plan business in 2010 when it acquired National Retirement Partners (NRP), an affiliation of independent retirement plan advisers (see “NRP to Be New Division of LPL”).   

The last addition to RBG was George Fraser of The Fraser Group in September (see “The Fraser Group Joins RBG”).   

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