Off-Channel Communication Tops Investment Adviser Compliance Focus

Communications such as using personal texts with clients topped the marketing rule as the ‘hottest’ SEC regulatory concern for investment advisories.

Communication done outside of work channels is the top compliance focus area among investment advisories, followed closely by the SEC’s marketing rule, according to the results of an annual survey released Tuesday by the Investment Adviser Association, ACA Group and Yuter Compliance Consulting.

In a survey of 595 investment adviser firms overseeing services ranging from defined contribution retirement plans to private funds, 59% of respondents said the “hottest” compliance topic was “electronic communications surveillance/off-channel communications.”

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The topic beat out adviser focus on the Securities and Exchange Commission’s marketing rule (57%), which went into effect in November 2022 and prohibits the use of testimonials and endorsements in advertising.

Artificial intelligence and the use of predictive analytics “debuted” at number three, with 46% of investment advisers calling it a top compliance issue, according to the report.

This is the first time in three years that the marketing rule did not rank as the top concern in the survey, with firms no doubt taking notice of recent SEC actions regarding off-channel communications. 

“The increasing focus on off-channel communications underscores the need for robust electronic surveillance strategies to mitigate risks and safeguard client data,” said Carlo di Florio, ACA’s global advisory leader, in a statement. “Investment advisers who prioritize compliance, conduct mock exams, and embrace industry best practices are better positioned to navigate the complexities of today’s regulatory environment.”

In February, the SEC charged 16 firms, including investment advisers and broker/dealers, more than $81 million to settle charges for failures to maintain and preserve electronic communications with clients made via personal text messages.

“As described in the SEC’s orders, the broker-dealer firms admitted that, from at least 2019 or 2020, their employees communicated through personal text messages about the business of their employers,” the regulator wrote. “The firms did not maintain or preserve the substantial majority of these off-channel communications, in violation of the federal securities laws.”

In April, the SEC announced its first off-channel charges against a registered investment adviser, fining Senvest Management LLC $6.5 million for allegedly communicating “about company business” in personal text messages.

The other hot topics “aligned with the SEC’s exams, enforcement and rulemaking priorities,” according to the report writers. Those included, in order of response:

  • 37% cybersecurity;
  • 16% private funds;
  • 10% conflicts of interest;
  • 8% vendor due diligence;
  • 8% environmental, social and governance;
  • 6% anti-money laundering; and
  • 6% books and records.

The survey also found that 83% of respondents have been examined by the SEC in the past five years, with the top examiner focus areas being: 1) books and records (58%); 2) advertising and marketing (57%); and 3) conflicts of interest (50%).

When it comes to mock testing among firms, respondents’ focus areas tended to align with the hottest topics, at least at the top. The most tested among firms was, in order: 1) electronic communication surveillance/off-channel communications (73%); 2) advertising/marketing (65%); 3) cybersecurity (57%); 4) vendor due diligence (44%); and 5) books and records (36%).

These top areas are in line with SEC rulemaking and enforcement focus areas reflecting a proactive industry,” which is a continuing trend over the last several years, according to the report by the industry advocacy groups. “Also, the majority of respondents did not decrease testing in any area.” 

The 19th annual Investment Management Compliance Testing Survey was conducted in May with 595 investment adviser firms.

Insurers Respond to DOL to Forward Fiduciary Rule Lawsuit

Insurance industry advocates press forward with an attempt to get an injunction on the Retirement Security Rule before the September deadline.

A group of insurers seeking to halt the Department of Labor’s Retirement Security Rule from taking effect has responded to a counter-filing by the regulator alleging that “changes” the department made from a 2016 fiduciary proposal are not enough to make the 2024 proposal viable.

The initial suit, filed in May by nine insurance trade groups in the U.S. District Court for the Northern District of Texas, argued that the new proposal regarding what it means to be a retirement plan investment fiduciary faced the same issues as a 2016 proposal struck down by the U.S. 5th Circuit Court of Appeals.

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On June 28, the DOL responded in American Council of Life Insurers et al. v. U.S. Department of Labor defending the rule, which is scheduled to take effect on September 23. In that response, the regulator argued in part that this proposal differed from the 2016 rule and was consistent with the appeals court’s ruling in that case, noting that the DOL “has been careful to craft a definition that is consistent with both the statutory text and with the Fifth Circuit’s focus on relationships of trust and confidence.”

In a reply filed on July 12, the group of insurers and industry trade group Finseca argued that the differences were not enough to “save the rule’s sweeping redefinition of fiduciary status,” which names agents and brokers who sell retirement income annuities as fiduciaries, along with those who provide rollover recommendations or small retirement plan investment advisement. The insurance industry plaintiffs have asked the court to “enjoin the Rule and stay its effective date.”

In setting up their response, the insurance groups first argue that the definition of an investment advice fiduciary under ERISA is created by common law, not the “DOL’s regulatory preferences.”

“Like the 2016 rule, the Rule seeks to transform virtually all insurance agents and brokers who recommend retirement products in compliance with existing state and federal laws into fiduciaries without regard to whether those relationships actually are or would be ‘fiduciary’ at common law,” the plaintiffs wrote.

The DOL, in its rebuttal to the initial complaint, had made the case that the rule was, in fact, focused on those offering advice regarding ERISA plan assets and was separate from those making a “sales pitch” for products or services.

But the plaintiffs disagreed with the assessment, arguing that the DOL’s rule is too broad and would put sales into a fiduciary context. In the response, the plaintiffs first argued that the new rule sweeps up all agents and brokers operating under the Securities and Exchange Commission’s Regulation Best Interest, as well as those operating under state-specific annuity sales rules.

They argued that operating within this regulation, according to the 5th Circuit’s 2016 ruling, does not necessarily mean someone is acting in a fiduciary capacity.

In addition, the insurers argued that an agent selling a service can have a relationship of “trust and confidence” with a client under the law without creating a “fiduciary relationship with every salesperson.”

The insurers also made the case—as they have in prior responses—that the DOL is going beyond its statutory authority with the rule under the so-called major questions doctrine, which they say “applies whenever agencies claim the power to make ‘major policy decisions’ normally reserved for Congress.”

In its response to the initial complaint, the DOL had argued that the major questions doctrine was inapplicable because “Congress expressly granted” the DOL the “wide authority to grant exemptions and to interpret the term ‘fiduciary’ in ERISA.”

The lawsuit is one of two filed to challenge the Retirement Security Rule. The Federation of Americans for Consumer Choice, an insurance industry group, filed a suit in U.S. District Court for the Eastern District of Texas on May 2. That case is also still pending.

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