Product and Service Launches – 5/23/24

Ameritas launches pooled employer plan for nonprofit organizations; Flex Benefits introduces insurance solution; Stash announced new workplace benefit StashWorks; and more.

Ameritas Launches Pooled Employer Plan for Nonprofit Organizations

Ameritas has announced an addition to its flexible retirement plan platform and pooled employer plan offerings. The Ameritas 403(b) PEP is designed to support nonprofit organizations sponsoring ERISA 403(b) plans.

The Ameritas 403(b) PEP offers an integrated platform supporting compliance and fiduciary oversight, administrative recordkeeping and reporting, flexible investment strategies and automated engagement tools. Ameritas now offers the Ameritas 401(k) PEP to for-profit businesses and the Ameritas 403(b) PEP to nonprofit organizations.

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Instead of having to choose between sponsoring their own plan, or offering no retirement plan, the PEP enables a nonprofit to become an adopting employer. And that option removes a lot of the complexity and distractions nonprofit executives hope to avoid when looking at retirement benefits for their teams.

“Ameritas has a long record of providing the retirement plans expertise, back-office services, and onboarding support that lean, hardworking organizations are looking for,” Scott Holechek, vice president of institutional sales and retirement plans, said in a statement. “That’s one of our great strengths, doing the heavy lifting for people-focused organizations, which frees them to devote much more of their energy and resources to serving others.”

Flex Benefits Introduces Insurance Solution to Address Runaway Health Crisis

Flex Benefits Insurance Services announced its official company launch. The company offers proprietary product solutions that help individuals and families obtain insurance protections to combat high deductibles and out-of-pocket responsibilities when accidents, sickness, or critical illness strike.

In addition, Flex Benefits has created flexibility for consumers to temporarily pause their monthly premiums without terminating their insurance policy when other financial obligations become more imminent.

This is the seventh company in the last 18 years started by founder Jeff Smedsrud. Other companies include Healthcare.com, Pivot Health, IHC Specialty Benefits and HealthValues.

“America has a runaway medical debt crisis in which one in three individuals who buy individual health insurance—both under age 65 and over—end up with debts they cannot pay caused by insurance that often does not cover the first $10,000 in healthcare bills,” Smedsrud said in a statement. “Today we begin to fix this problem with the official launch of Flex Benefits.”

Stash Announces New Workplace Benefit StashWorks Backed by SHRM

Stash, an investing app, announced the launch of StashWorks, an employer benefit platform that aims to help salaried and hourly workers to improve their financial wellbeing. The product is backed by SHRM, an HR association.

Through StashWorks, employees can designate any dollar amount or paycheck percentage to save on pay day, earning rewards for “saving streaks” as they hit key financial wellness milestones. StashWorks works directly with employers and can be accessed through professional employer organizations as well as benefit brokers.

The first cohort of StashWorks partners includes Wonder, a food delivery service, Aurify Brands, a New York City independent restaurant operator, and PEAK6 Investments, a financial services firm. Other partners also include private and public brands in retail, customer service and insurance.

“It’s standard practice for employers to offer either a 401(k) or a pension for retirement, but hardworking Americans need just as much help saving for now,” Liza Landsman, Stash CEO, said in a statement. “StashWorks supports employees’ financial needs in both the short and long term, with the broader impact of helping companies elevate the employee experience.”

Hexure Expands Its Quoting to Include Annuities

Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, announced the addition of annuity products to its quoting solution.

“We are excited to expand our quoting capabilities to enable our clients and their advisers to quickly and easily run quotes for various lines of business and product types from a single platform,” Kevin Pohmer, chief product officer of Hexure, said in a statement.

“By adding annuity quoting to the Hexure platform, advisers no longer need to jump from one system to another to quote and submit life and annuity business. Now from one platform, advisers can quickly quote and compare products and then seamlessly flow into the e-application process.”

Hexure’s comparative quoting solution allows advisers to compare product rates, fees, as well as a host of product and carrier details. With the expansion to include annuities, advisers can access and filter annuity products based on product type or features and generate proposals to help clients make informed and confident buying decisions.

Why Emergency Savings May Be Staying Out of Plan

PLESAs are tax-privileged and can auto-enroll, but their out-of-plan alternative are currently more popular to many plan sponsors due to simplicity, according to industry players.

Why Emergency Savings May Be Staying Out of Plan

Sponsors looking to add an emergency savings account for their participants have two types of ESAs to choose from: pension-linked ESAs and out-of-plan ESAs. Despite the fanfare around PLESAs created from federal legislation, many experts and practitioners agree that though PLESAs have some advantages, their out-of-plan rivals are much more popular with plan sponsors right now.

The idea of a PLESA was relatively simple: provide a tax-privileged savings account that can take advantage of automatic enrollment and employer matching, but unlike a traditional 401(k), be available for short-term needs without tax penalty. The reality of creating that setup, however, has turned out to be more complicated, with out-of-plan emergency saving options more straightforward for both employee and employer.

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Advantages of Out-of-Plan ESAs

Out-of-plan ESAs operate similarly to a bank account, says Kendra Isaacson, a principal at Mindset and former Senate pension policy director for Senator Patty Murray. They are tied to payroll deductions and exist outside of any retirement plan the sponsor may offer. They can also exist even in the absence of a retirement plan, which many employers still don’t offer.

Even for employers who have a defined contribution setup, however, simplicity may override all other factors, according to Sid Pailla, CEO of Sunny Day Fund.  

 “We faced a lot of confusion with employees,” when discussing PLESAs and employers wanted “simpler communication and simpler administration,” Pailla says.

He notes that out-of-plan accounts are normally invested like normal bank accounts, or sometimes money-market accounts. Some, though this is not common, can be invested in financial markets, though this is not a service Sunny Day offers because they lose their FDIC insured status, and “trust at the end of day is key” for emergency savings to work.

But, if out-of-plan ESAs are similar to bank accounts, why have one at all when employees should be able to do it on their own?

Pailla says that “a significant chunk of people” are denied bank accounts and opening an ESA is usually easier option for them.

Meanwhile, Devin Miller, CEO of Secure Save, adds that many do not save enough and “there is something about the idea of calling it an emergency savings account and keeping it separate from their checking account” that encourages saving. If people did save enough “we wouldn’t have the savings crisis we have and none of these products would exist,” Miller says, adding that: “it’s like budgeting; everyone knows you should do it, but many don’t prioritize it.”

Miller also agrees with Pailla that the main selling point for out-of-plan options is their relative simplicity. Employers have “a lot of freedom and flexibility in how they offer the program,” Miller says. PLESAs, meanwhile, have more complicated compliance requirements and must be linked to an already existing retirement account.

Pailla of Sunny Day Fund says that “ultimately the market wasn’t quite there for the PLESAs,” and principally for the reason of complexity.

Miller adds that “90% of our employers offer an incentive” for participants to save in their out-of-plan options, which include a sign-up bonus, paycheck match, and milestone incentives. Miller says these usually add up to around $100 to $150 per year and are reported as ordinary W-2 income.

Advantages of PLESAs

There are, of course, advantages to PLESAs that may become more relevant if the underlying defined contribution system makes them simpler to implement.

The savings vehicleswere created by the SECURE 2.0 Act of 2022. They are tied to a defined contribution retirement account and can be made available only to non-highly compensated employees. Employers may automatically enroll employees in them as well and match a participant’s PLESA contributions with employer contributions to their retirement plan.

PLESAs operate similarly to Roth accounts in that they are funded with after-tax money, but the growth is not taxed. The maximum balance a PLESA is $2,500, though interest on those funds may grow over the limit. PLESA funds can also be rolled into a Roth plan or IRA.

Mindset’s Isaacson, who was one of the main architects of this provision in SECURE 2.0, argues that PLESAs can still be more valuable than out of plan options for some sponsors because they are tax privileged as Roth-style accounts, whereas out-of-plan accounts are not, and PLESA contributions can receive matching contributions.

Pailla adds that automatic enrollment in PLESAs is “arguably the most powerful thing about a PLESA,” though he is optimistic that future legislation will allow the same for out-of-plans. He notes, though, that sponsors with an out-of-plan option can still force a decision by structuring their enrollment in a window in such a way that a participant is forced to think about whether they want an ESA, a process he calls “active choice.”

Pailla says that some sponsors will elect PLESAs for their employees for reasons of their own, which can include wanting to match contributions without payroll taxes. However, out-of-plan options “are a reaction to what PLESAs do well,” but without the added complication and compliance risk.

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