401(k) Sales Champion Book Updated

The third edition of the book 401(k) Sales Champion, A Guide For Financial Advisors To Acquire And Retain 401(k) Plans will be released July 1, 2011

The book, written by Christopher H. Barlow and Stephen D. Wilt, discusses how advisers can achieve success in 401(k) sales; answers more than 130 marketing, sales, and service questions; and offers 60 actionable ideas that advisers can use to enhance their ability to acquire and retain 401(k) plans.

The third edition also adds two new chapters: A 30 Year Perspective On 401(k) Sales and The First Six Months.

The book, released by KnowHow 401(k), was originally published in 2001.