Smartphones are increasingly catching on among consumers for more personal use, according to a survey by Compete, an online market research firm. Almost three-fourths (72%) of smart-phone owners use their device primarily for personal reasons.
It’s true that BlackBerries do still seem to stand out as the most business-oriented of the smartphones. BlackBerry users are still the least likely to use their device for only personal reasons (26%, versus 44% for Android users, who are the most likely to use their device for only personal reasons).
It might also then come as no surprise that BlackBerry users make the most money. More than a fourth (27%) of BlackBerry owners makes more than $100,000.
When users were asked to describe their smartphone in one word or phrase, BlackBerries slightly edged out other smartphones as the most likely to be described as “a business tool.”
While BlackBerries are often nicknamed CrackBerries for their addictive attributes, it looks like the iPhone needs a nickname as well. The iPhone just barely beat the BlackBerry as the most likely to be named “addictive.” Furthermore, iPhone users were much more likely than other smartphone users to call their phone “a must have.”Smartphone Users vs. Cell Phone Users
While smartphones might be catching on among all consumers, it’s true
that the average smartphone user does fit some stereotypes. Compared to
a cell phone user, smartphone users on average are younger, more
tech-savvy, better-educated, and earn a larger income.
While not all smartphone users are tech geeks, 59% do consider
themselves to have a very high level of technical expertise (compared
to 45% of cell phone owners), according to the Compete survey.
Almost half (48%) of smartphone users make more than $60,000 per year
(compared to 36% of cell phone owners) and 64% have at least a
four-year college degree (compared to 47% of cell phone owners).
Smartphone users also tend to be younger than cell phone owners (73%
are under the age of 45, compared to 50% of cell phone owners).
Furthermore, half of smartphone users are male, compared to 43% of all
cell phone owners.
Most (65%) smartphone users are on their first smartphone. The rest
have had a smartphone before, with about one in 10 (11%) previously
owning a BlackBerry.
Compete conducted online interviews with 5,932 wireless device owners (1,959 of whom own smartphones).