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Products May 5, 2011
VALIC Launches Education Campaign for Women
VALIC has launched an education campaign that caters to the specific financial and retirement planning needs of women.
Reported by Rebecca Moore
Called “You Can Get There From Here,” the campaign’s goal is to help prepare women financially whether their savings objective is buying a home, paying for kids’ college, or preparing for a secure retirement.
VALIC developed a dedicated Web site, http://www.VALIC.com/GetThere, offering hypothetical profiles of five women in different stages of their lives. The profiles outline their income, financial priorities, and attitudes about retirement planning in the hopes that women will find one woman with a similar situation and common goals.
The Web site focuses on how making reasonable, modest changes in saving and investing habits today can yield great financial impact over time.