Investors Less Likely to Heed Advice from Robo Advisers
It appears, according to a survey by Dalbar, that people put more faith in the advice of a human adviser.
It appears, according to a survey by Dalbar, that people put more faith in the advice of a human adviser.
They want advisers to handle their investments but also to consult on their decisions.
However, they expect their adviser to be technologically savvy.
When it comes to trusting a financial services firm, consumers first want it to secure their personal information; secondly, they expect it to deliver high-quality customer service.
Looking to 2018 and beyond, traditional advisers, brokerage firms and banks are widely (and aggressively) seeking to integrate digital advice into their service offerings; the CFP Board Center for Financial Planning offers a digital advice road map to help make sense of it all.
Since 2015, investors' interest in using digital advice platforms has increased modestly, far outpacing actual adoption, according to Cerulli; for clients of both traditional advisers and robo platforms, knowing disclosure information is easily available is often felt to be more important than reviewing it in depth.
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