T. Rowe Redesigns Site for FAs

T. Rowe Price now boasts an enhanced Web site for financial intermediaries.

The firm recently added a Web resource for advisers to customize and download information about T. Rowe Price mutual funds (see “T. Rowe Launches Fund Data Portal for Advisers”). Building on that feature, the firm said the new site,  troweprice.com/fi, offers easier navigation, using three consolidated tabs for funds, adviser resources, and news and updates. The homepage features a rotating headline for quick access to insights about current issues.

The site also features a digital media center, with video interviews, podcasts, and Webinar recordings with T. Rowe’s investment professionals.