SSgA Introduces Financial Literacy Campaign

State Street Global Advisors (SSgA) launched a financial literacy campaign designed to help financial advisers become a resource and educator for parents seeking to raise financially responsible children.

Developed by SSgA’s Intermediary Business Group, which provides products and services to financial advisers, broker/dealers, registered investment advisers (RIAs), and family offices, the program features thought leadership from SSgA and Jim Grubman, a psychologist and consultant to families of wealth, family businesses, and advisers, according to a news release.

Key components include:

  • “The ABCs of 123s: Helping Clients Raise Financially Intelligent Children,” an on-demand Webcast designed to help advisers add more value to their client relationships by helping parents improve the financial literacy of their children;
  • “From Piggy Banks to Prosperity: How to Help Clients Raise Money-Smart Kids,” a white paper offering financial professionals actionable ideas and insights on successfully integrating financial literacy into their advisory practice;
  • “Raising Financially Independent Children: It’s As Easy as ABC, 123!,” a client-approved, ready-to-print educational guide that helps parents teach important money skills to children of all ages.

“The recent economic downturn has underscored the importance of teaching children prudent saving, spending, and credit skills,” said Gary MacDonald, managing director at State Street Global Advisors, the investment management arm of State Street Corporation, in the release. “In addition to helping their clients raise financially responsible children, the tools and resources developed to support this SPDR University program provide financial professionals with a great opportunity to differentiate their practice in an increasingly competitive marketplace.”

The tools are the latest offering from SPDR University, an online educational center launched by SSgA.