Sentinel Appoints Leader for Adviser-Sold Product Marketing

Sentinel Investments has appointed Charles R. (C.R.) Shaw as senior vice president, national marketing director.

In this post, he will lead Sentinel’s efforts to brand and market the firm’s adviser-sold offerings, according to the firm.

A 20-year veteran in the financial services industry, Shaw comes to Sentinel from Legg Mason, where he was head of Product Marketing and Equity Product Management. Prior to this, he served as vice president, head of Distribution Channel Marketing at Morgan Stanley and vice president, national marketing director for Mutual Funds and 529 Plans at American Skandia.