Securian Refines Tool to Track Plans, Streamline Servicing

The financial services provider Securian enhanced its Book of Business tool to allow advisers to see their Securian accounts from a number of angles.

The online tool lets retirement plan advisers look at their accounts in the aggregate to see marketing opportunities, the company said.

Book of Business provides access to client servicing information, reports and data on one Web page from which data can be downloaded into a spreadsheet for data mining and further analysis.

“Our Book of Business is designed to help advisers easily assist their Securian clients, enhance relationships and increase cash flow,” said Vince Giordano, national sales vice president, retirement plans.

Book of Business can generate a summary that gives relevant plan and investment data to help clients complete periodic plan reviews concisely and on time. Step-by-step instructions included on accessing communication materials and using reports on customized service strategies and targeted participant campaigns. Advisers can also track client-specific performance, expenses and ratings.

According to Vince Giordano, national sales vice president, retirement plans at Securian, the tools are designed to help the company’s producers provide value to plan sponsors and maximize opportunities within the existing client base. “It’s no secret that it’s easier to generate more business with current clients than to add new ones,” Giordano said.