The service, developed in conjunction with industry research group 401(k) Averages Book, was devised to help advisers guide clients through side-by-side fee comparisons and provide a means of judging fees against industry averages. Service users will have access multiple reports showing average industry fees, Securian’s proposed fees and fees currently paid.
Each report also provides best-practice questions and strategies to help advisers identify their clients’ chief areas of concern beyond fees and total cost. Advisers have the option of adding contact information to the cover of each report.
Vince Giordano, Securian’s national sales vice president, said the service will allow advisers to learn more about his company’s pricing and identify strategic pricing “sweet spots” tailored to specific client needs.
Advisers can call 1 (877) 876-4015 to request reports.