Salesforce Links Financial Services Cloud with Shield

The aim is to help advisers comply with the new fiduciary rule.

Salesforce has linked its Financial Services Cloud and with its Shield to help advisers comply with the Department of Labor’s (DOL’s) new fiduciary rule.

The platform offers visibility into interactions between advisers, their teams and their clients, putting clients’ best interests at the center of everything that they do, the firm says. The aim is to help firms address fiduciary requirements so that they can spend more time on client relationships.

The platform shows which team members interacted with each client and the information that was shared, thus creating an audit trail. It indicates when there are contract or exemption requirements, assigns tasks and schedules disclosures. It also provides an electronic document repository and enables electronic signatures.

It stores client and household profiles, along with their financial goals and significant life events. It also can aggregate client assets and provide a portfolio rebalancing workflow.

For advisers’ practices, it also offers a book of business and engagement opportunity dashboard, and tracks client interactions. Each adviser’s home page can be customized, and can generate household, client and adviser reports. It can also indicate lead-to-client conversions and enable advisers team to collaborate.

More information is at