The retirement literacy website delivers content based on life event and age to help participants achieve their Day One of retirement.
Key features of the multilingual site include access to a wide range of multimedia content — based on life events—including articles, calculators, videos and audio podcasts. The site incorporates social features that allow users to share and rate content, and also gives plan participants the ability to explore content from any mobile device.
“The site, designed for tablets, smartphones and desktop users, is a key first step in Prudential Retirement’s new participant engagement model that aims to motivate participants to more effectively opt-in to their retirement benefits, contribute regularly and drive better retirement outcomes,” said Eric Feige, vice president of Prudential Retirement’s Digital Strategy. “The site is a core component of Prudential’s communication and education offering, and we will continue to enhance it with new features, interactive content and online tools.”