OppenheimerFunds Unveils New Institutional Brand

OppenheimerFunds Inc. (OFI) plans to unveil a new brand and visual identity.

The new look reveals a modernized retail brand, which will continue to be known as OppenheimerFunds, and a new institutional brand, OFI Global Asset Management. The brands will be unveiled on May 1, across many of the firm’s communications platforms. 

OppenheimerFunds will continue to provide advisory services to the Oppenheimer mutual funds. OFI Global Asset Management will provide institutional clients with access to many of OppenheimerFunds’ existing investment strategies including in-depth counsel and strategic allocation services. 

“We have gone through a dramatic transformation over the past five years—a reflection of our commitment to enhancing the client experience by providing sophisticated solutions to both retail and institutional investors,” said Bill Glavin, chief executive officer of OppenheimerFunds. “The rebrand embodies our ability to embrace and initiate change. Our investors are clearly seeing the benefits of those changes, as our assets under management have reached levels not seen since before 2008, and our funds have consistently been recognized by industry experts like Barron’s and Lipper.” 

OppenheimerFunds’ new corporate logos reveal a new multidimensional and transparent evolution of the “four hands” that come together in a grip formation, signifying strength and partnership.