NFP and MoneyLion Expand Partnership

MoneyLion has integrated with NFP’s WellCents financial wellness solution, with the goal of offering more personalized financial services to employees.

By DJ Shaw

NFP and MoneyLion, a digital financial services platform, have announced an expansion of their existing partnership, with MoneyLion integrating NFP’s WellCents financial wellness solution.

The goal of the collaboration is to offer personal financial services to the employees of client organizations directly through the WellCents digital app. Additionally, the integration seeks to extend the reach of MoneyLion’s suite of financial solutions to NFP WellCents users.

Through the MoneyLion platform, WellCents users will gain access to seven different investment portfolios designed by the NFP retirement advisers investment team. This is the first time NFP’s investment offering will be made available through a fully digital solution, according to the firms.

“With the MoneyLion integration, WellCents users have at their fingertips easy access to the tools to help them take the necessary steps to meet their financial, investing and credit management goals,” says Jamie Hayes, the national leader of WellCents and senior vice president of retirement at NFP. “During the past 18 months, we’ve seen many employers redouble their efforts to support their employees. Solutions such as those offered through MoneyLion are in high demand for many of our clients.”

Through the partnership and integration with MoneyLion, the financial assessment and goal-setting tools available in WellCents have been brought together, making it easier for individuals to put a plan into action using investment options available through the MoneyLion app.

“We are thrilled to deepen our relationship with NFP by providing robust digital investment options to the hundreds of thousands of clients NFP serves on a daily basis, alongside MoneyLion’s other powerful banking and lending products,” says Jon Stevenson, head of corporate development at MoneyLion. “With embedded access to MoneyLion’s platform, all employees—regardless of compensation or savings level—will have a toolset that assists them in achieving both their financial and life goals with the advice and guidance they receive through WellCents.”